5 Tips that will Work for Your Social Media Marketing Strategy

Posted by Akshay Kuwar on February 28th, 2020

With the rapid increase in the number of internet users iin India digital marketing has become an integral part of any business model nowadays. By interacting with customers online, a brand has the power to influence and inspire by utilising social media platforms. This online marketing technique of using social media for business growth and lead generation is known as social media marketing or SMM. Gone are the days when branding was mostly focussed offline as the wave of digitalisation has caused businesses to gain profits from the audiences that are available online. But how does a social media marketing strategy efficiently work for a company? Mentioned below are five top tips for making the most effective SMM strategy: 

1. Plan Out Your Goals 

Any business model that involves social media marketing in an active manner should have a set number of goals to achieve. Without this clarity, creating an entire strategy would only be a waste of time and man hours. For this purpose, understanding the specifications of each goal is vital for any organisation. Alongside this, a goal that looks like a dream on paper but cannot be achieved in reality shouldn’t be the focus. Staying relevant is another part of social media strategy that needs to be paid attention to. 

2. Understand Your Target Audience 

When a company’s executives set up a meeting with a prospective client, the main aim is to listen to their requirements. Same is the goal for social media marketing wherein understanding the target audience is paramount. This is because it helps in creating the most rewarding campaigns, discounts, and offers that ultimately gives the company what they need − profitability. Thus, indulging in digital marketing techniques in India has to be done according to the target audience at all times.

3. Choose the Right Platforms 

When the SMM strategy is simmering on a company’s digital pot, choosing the right ingredients is important for a delicious result. This basically means that social platforms that are most effective for a particular industry should be chosen for interacting with clients. For instance, a fashion house that doesn’t concentrate on Instagram but has an active Linkedin page wouldn’t get the best results. This is because the former is a platform where audiences seek food and fashion related posts the most; however, the latter is purely for professional networking. 

4. Create an Experienced Team 

One of the most vital tips for a solid SMM strategy is having a team of experts who have experience creating campaigns in different niches. An individual with basic knowledge about digital marketing wouldn’t be able to create an impact like a person who has a history of providing profitable returns using online marketing techniques. Thus, a team of experienced professionals that have a knack for social media should be chosen for this task. Additionally, employees who dedicate their time and effort into campaigns that have a futuristic or “trending” element are the ones that are the best in the field. 

5. Learn to Stay Consistent 

Consistency is key in social media marketing for any organisation of any industry. So, in an ideal scenario, dishing out campaigns with a consistent flow is known to be profitable. For companies that are too keen on creating an impact often end up overloading their social media handles with graphics, quizzes, deals and the like. This practice isn’t considered very useful as it doesn’t draw the attention of the audience properly. Hence, managing social media handles by easing the audience into campaigns is a wise choice.