5 Secrets to Create a Successful Promotional Video

Posted by Emirati Productions on March 3rd, 2020

That's why video marketing over time has found a prominent place among the items to which to allocate part of the budget to spend on marketing and communication strategies.

But how to make a successful promotional video? What are the main elements you need to know and respect? Here I suggest 5, which you must know well before starting shooting.

5 elements for a successful promotional video 

Want to make a successful promotional video but don't know where to start? I suggest you the 5 elements that you must necessarily consider when trying your hand at Video Marketing.

1. Plan a strategy

Any tool we use, any content we publish, any message we communicate, the starting point from which to start is always one: the strategy.

What goals should your video achieve? What message should it communicate? How will it be conveyed? What is the target you will have to communicate to? How well do you know him?

A successful promotional video is based on a good starting strategy.

2. What message should you communicate?

What is the message you need to communicate? And, consequently, with what content? How to structure the video? How to articulate the narrative? How to narrate the message?

Remember that the first 5 seconds of a promotional video are essential to attract people, intrigue them and convince them to view the rest of the content.

Here are some tips for you:

Pull straight to the point;

Speak clear and simple;

Avoid unnecessary confusion, redundancy and digressions;

He takes care of the title, the description and the miniature, essential for a successful promotional video;

In the case of Facebook - and also of the Instagram feed - always use subtitles, because people are used to viewing content without audio. 

3. Determine the length of the video

How long should the video last? You have to establish it before you start shooting it and you have to do it in relation to three parameters:

1. Content

What content are you posting? Is it an in-depth information content? A tutorial? A storytelling video? A video launch? Depending on the content you post, you have to decide the depth of the topic and therefore the length of the video.

2. Target habits

What are the habits of your target audience? Are you accustomed to in-depth content or do you prefer fast Photography Companies In Dubai and clear messages?

3. Medium

What is the medium on which the video will be used? Posting a video for YouTube is not like posting it on Instagram or posting it on Facebook.

YouTube prefers in-depth content while Instagram has a limit of 90 seconds in the feed (not in the Stories, which are broken up into many short videos).

Facebook, on the other hand, is suitable for both entertainment content and in-depth content, which however should not exceed 4/5 minutes, a period of time in which the user manages to keep his attention alive.

4. Take care of the video quality

In video marketing there is no longer improvisation, unless I am publishing a Stories that takes up the backstage or the direct of an event or a nice and daily moment of corporate Storytelling.

Quality today is a fundamental aspect for a successful promotional video because it gives the video professionalism and this, in turn, affects both the perception of the content and the reliability of the message communicated.

Therefore, pay attention to the lighting, audio, filming, editing and equipment you use to make your video. 

5. Never forget the Call To Action

Successful promotional video is one that is produced with a clear understanding of what goal it must achieve. And it reaches it. Here, to achieve this it is essential to insert the Call To Action connected to the objective for which it was created inside and always at the end of the video.

The CTA, or the call to action, must be clear, simple, and incisive and must guide people to adopt the behavior you want.

Successful video: include it in your communication strategy

The best solution for your video to work is to include it in the integrated communication strategy. In this plan, each medium will have its specific objective, but all together they will walk in the same direction and will do so consistently and mutually reinforcing the effectiveness of the contents declined on the various media.