The Importance Of Well-Designed Email Marketing

Posted by Oliver James on March 7th, 2020

Why are EDMs, or email marketing, so popular for getting your message across? It’s because as consumers, we are more and more time-poor. We hardly have time to sit around and read an email full of tips, tricks and methods that are proven to increase your ROI or see any results through marketing techniques. The reason why EDMs are so successful is that they are incredibly visual and when sending out your next EDM, it’s important that you nail a few things so increase the number of clicks and opens you receive.

Design

Ensuring on-brand and simple design is imperative for your email marketing strategy. Because a lot of people tend to view their emails on the go, it’s important to ensure that the text not only big enough for mobile devices but large enough to read. The design of your EDM should not be overlooked. It’s imperative that the typography, layout and colours are all cohesively on-brand and are visually aesthetic. Make sure to also include engaging and high-resolution images so your EDM looks interesting and high-quality. If you are struggling with how to design or manage email marketing, it’s always best to consult a professional when it comes to communicating with your audience on a regular basis.

Content

The visual and design aspects of an EDM are important, but the actual content should be equally focused on. If the design is great but the message of your EDM is lacking, it is hard for your audience to convert because a poorly delivered message isn’t convincing. Make sure you are using the right tone and correct messaging. Consider your audience but also your brand. Do you want to come across as high-end, friendly or easy-going?

Using the right software

It would be counter-productive sending a mass email from your standard email account and individually curating each and every EDM. Luckily for us, there are plenty of email marketing software and templates available online that you can use and customise to fit your brand. Mailchimp is one of the most popular email marketing software available online. There is a range of memberships available so you can pay depending on the size of your audience.

At Anchor Digital, we specialise in all things marketing. If you’re looking to amp up your marketing strategy, whether it be email marketing, brand strategy, SEO, social media or content creation, we can help guide you and get the results you’re looking for. Contact us today on 07 3036 0994!