What are On-hold Messages? What Are Their Advantages?

Posted by provoiceusa on March 11th, 2020

This article defines what on-hold messages are and discusses their various advantages.

What is an On-hold Message?

On-hold messages are used by organizations of different sizes to deliver information to callers waiting on hold when their messages are transferred. This type of message is also known as audio-marketing. It is a specialized area of branding and marketing that represents the personality of one’s business via audio.

Below we’ll cover the advantages of on-hold messages.

These Messages Build a Company’s Image: If you have worked hard to create an identity for your company, on-hold messaging will help you bolster that image. On-hold time can be used to promote information to your callers and create a positive impact.

Limited Hang-ups: With the help of this type of messaging, the risk of hang-ups will vanish so you won’t lose any business. That’s because callers will have something interesting to listen to while their call is on hold. When clients are on hold being entertained with audio messages, there is less of a likelihood that your company will experience hang-ups, So, on-hold messages are a cost-effective way to advertise and reduce the tension of waiting.

Reduced Frustration Level: Those who are on hold won’t mind hearing a friendly and informative message because it will help time to pass more quickly. So, your business can create a captive audience out of its listeners using an informative presentation about the entire company and the service you offer.

Improved Customer Service and Satisfaction: With the help of this type of messaging, companies can show that they have the best interest of their customers in mind. It’s also reassuring to know that the company is attentive to the needs of its customers.

On-hold messages also give customers the ability to cross-sell their services and can keep clients informed about new items that are now available.

An important area of video production is voice over talent. This particular technique is used for recording off-camera narration or dialogue that accompanies different types of video productions. If, as a company, you want to make use of this technique, you should look for demos and determine which voice your company would like.