Engage your Customers through Mobile app marketing

Posted by Ajit Kumar on March 13th, 2020

Engage Your Customers through Mobile app marketing

Mobile app marketingis the procedure of engaging your app users throughout their all-inclusive experience with your app through discovering apps; downloading; completing the on boarding process, and remaining engaged. It comprises the incentives offered to quick engagement and completes your app visibility in the app store.

The characteristic way to think of mobile application usage is as an arrangement of stages, or “funnel”. The following are the funnel stages, but here is a shortened view.

• Acquisition – Itis the primary step in a user’s interaction with your application. How do you get them to download and install your application in the primary step?
• Activation – The exact meaning of “user activation” varies from application to application, but in over-all, activation denotes to a user’s initial actions, such as adding their email address or making an initial purchase.
• Retention - means revolving your application into a systematic destination for your user.

Difference between Mobile App Marketing vs. Mobile Marketing

Mobile app marketing is nothing but a unique method of creating marketing campaigns that communicate with your users at every stage of their life cycle. For effective and efficient mobile app marketing, the thrilling lies in performing effective marketing activities designed to fascinate new users, lower churn rates and augment retention. Mobile marketing is a sort of marketing activity that occurs on a mobile device – from receptive web design and A/B testing on mobile checkout pages to email marketing and mobile-only display ads.

Mobile App Acquisition - The initial chunk of structuring a successful application is getting people to use it. From a messaging viewpoint, you have to persuade a potential user that your application can resolve an issue they have. Some of the greatest common channels for sending these messages include, Social, Real-world incentives, Search advertising, App cross-promotion, and App store listing.

Mobile App User Activation - Once you have become a user to install your application, you have to get them to use it. Most user’s recklessness apps soon after download, so it is significant to have an actual messaging tactic that prompts users how to use your application, and why. Effective and efficient use of these approaches rest on, of course, on your user really seeing the message you are sending. There are three main application frequencies you can use; picking the correct one can melodramatically augment the likelihood of that happening.

Mobile App Retention - Nowadays, there are lots of apps for effectively all occasions. The large number of new apps are being submitted to foremost app stores on daily basis. Application developers and marketers are fronting a thoughtful challenge in the capability to entice fresh users. A ground-breaking idea for an application is value nothing without a significant and intensive marketing campaign that will fascinate users and make them download and install an application.

How to know your mobile app marketing is functioning?

The best kind of Mobile app marketing is built on thorough, accessible data. Therefor it is pertinent to concentrate on metrics that truthfully measure how your application is stacking up in contradiction of the goals you set?

It’s not just about the number of downloads anymore–although that number definitely matters when you’re launching a new app. You want to look at:

ü  Retention rate. After the first visit, the number of users who reappearance to your app

ü  Daily and monthly dynamic users. Your most significant users are the ones who are vigorously using your application – not just letting it sit on their mobile devices

ü  Session length - How much time the users spend in your application?

ü  Time in app – the amount of time users tends to spend in your app daily, Weekly, and Monthly?

ü  Acquisitions. The number of users who are engaged in downloading your application through a particular source

ü  Screen flow. The pathways users take through your application.

ü  Lifetime value (LTV). What kind of worth do your users signify throughout their time as users?

Mobile App Channels

Everyone’s received a push notification. If you get a user to install your app, you can send one at any time; your user doesn’t even have to be in the app to see it. Push notifications are easy to brand, and you can even specify actions for the user to take with a single tap.

In-app messages are similar to push notifications, but they’re delivered to your users while they’re active in your app. You can put real-time updates in them, and, unlike push notifications, they don’t require opt-in in order to be received.

The message center is a passive channel inside your app; it offers a user a way to see past notifications if they’re interested. It’s a great way to deliver messages that don’t require immediate action and that might be most useful when a user is already in your app.

Mobile App Marketing Funnel

The difference between the traditional sales/marketing funnel and mobile app marketing funnel is a unique marketing activity and strategy used at every stage of awareness, consideration, conversion, customer relationship, and retention.

Let’s emphasize on three stages in the mobile app marketing funnel, including awareness, conversion, and retention

Awareness - In the awareness stage, your goal is to attract targeted users to your app. There are manifold means to orient new app users and raise awareness about your app:

• Social media
• App store
• Paid advertising
• App review websites
• QR codes

Though, recall to emphasis your marketing on channels where your users assemble. To think which marketing channel to use to increase awareness pertaining to your app, begin by using the bull’s eye outline.

The bull’s eye framework is a five-step process that aids you classify the finest marketing channels for your app such as brainstorm, rank, prioritize, test, focus, etc. As the structure proposes, you will need to rank and brainstorm all channels pertaining to marketing by their possible for your industry, so you can emphasize on the channels that will drive the most growth and revenue.

Conversion - A conversion is an act a user takes that improves monetary value to the business.A conversion pertaining to your mobile app happens when a user downloads your app; sets up an account; makes an in-app purchase; augments app usage. Notwithstanding of in what way you monitor and track conversions, you are required to processes in place that upsurge these numbers and lower your costs in relation to customer acquisition.

Start by refining onboarding procedures to create it laid-back for your users to attain their ends.

There are various ways to boost a conversion which focuses on key concepts that help to provide a clear, distraction-free registration process; ensure outstanding user interface; use mobile push notices to entice users to upgrade. By contravention basic conversion actions into bite-sized steps, you will be able to move the customers effectively further down the mobile app marketing funnel.

Retention - Your customers are said to be the lifeblood of your business and mobile app. If you are not able to orient them towards your mobile app, you will never augment your business.

There are various methods to refining mobile app retention including In-app messaging; Push notifications; Loyalty programs; and Customer surveys.

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