What is Salesforce and What Does it Do in 2020

Posted by Chitiz Agrawal on March 18th, 2020

Salesforce is a CRM software "customer relationship management". It helps companies to connect with their customers and get more information about them. This is the best way to know who your customers are, how to contact them, and how to communicate with them.

Here you will know what is salesforce. This industry-leading CRM platform has become the world's most important cloud business ecosystem, enabling different sectors, and companies of all sizes to connect with their customers in entirely new ways through the latest innovations. Mobile, sales, services, marketing, analytics, and more, all are located in the cloud to reach and achieve goals from anywhere. In the next step, you will know about how salesforce works.

Cloud-Based Software:

Traditionally, CRM software solutions operated on-premise. Companies had to connect the software on their servers and continue it inside. With the CRM on principle, IT teams had to take on technical tasks, counting system design, infrastructure, and server management. Now the question is what is salesforce software?

In contrast, Salesforce is a CRM software that is cloud-based. This means that applications are hosted on Salesforce servers, and companies can access their data through the web.

If you are well known about what is salesforce then you should also know its benefits. The main benefit of using cloud-based software is that the company does not need to have a team of IT experts to configure and manage the program. Not needing IT personnel and infrastructure dedicated to maintaining CRM on-premise reduces monthly service costs and facilitates the configuration process.

This is how salesforce works. Salesforce was created as a seller-oriented tool that you can infer from its name. Therefore, its features include tracking potential customers and companies, adding offers, and accessing sales guarantees. However, in recent years, Salesforce has advanced features, resulting in a variety of additional products now available. For example, Salesforce can be used to succeed in promotion campaigns, handle client facility inquiries, record calls, and make reports.

One of its key features is that all applications are hosted online as the software runs in the cloud. In this technique, consumers can contact Salesforce from anywhere and from any device. This makes work easier because you don't have to be in a specific physical space. In addition, companies can get up and running quickly without installing hardware or applications on-premises.

Initially, firms can sign up for a thirty-day test of Salesforce. Begin by classifying and arranging business goals to implement the services and applications that matter most to your initiative, and then obtain new balancing abilities.

For example, if your sales team wants a place to enter details about customer relations, you can start with Sales Cloud. Finally, the Marketing Cloud application was applied, permitting the marketing team to start applying modified and automatic email campaigns.

When you register, you create a type of user who opens data for a particular role, such as a type of sales manager user who can view all data related to customer interactions with the sales team. You also describe sales procedures, set up accounts and contacts, import data, and modify Salesforce to your company's wants.

Salesforce has a collection of apps and integrations that use APIs to connect to other apps, such as SAP and Oracle, to contact data and spread the functionality of those systems. APIs read and write data in these systems to confirm that you always have entrance to the newest information.

What is Salesforce Used for?

Companies use Salesforce to know and relate with their current clients and to obtain new customers. To make this possible, Salesforce offers a huge catalogue of functionalities that we can take advantage of in our system or business processes:

Salesforce Platform is the standard and generic functionality that Salesforce offers you to adapt the system to specific needs. It is characterized by its generic character, so it can be used in any sector. So you must be aware of the salesforce.

Clouds are groupings of functionalities aimed at specific business areas and processes, such as, among others, Sales Cloud, Service Cloud, Community Cloud and Marketing Cloud. The reality is that these are very versatile functionalities that can be dedicated, even, s other purposes to those proposed by Salesforce.

AppExchange is the “marketplace” of Salesforce, in which developers and partners offer add-ons, applications and solutions.

Why Choose Salesforce?

According to Forrester Research, 74% of CRM users have managed to improve their relationships with customers, 65% have increased their sales quotas and 50 per cent did the same in relation to their productivity. In this scenario, it is important to note that Salesforce currently has the largest market share, with 19.5%, well ahead of its main competitors, SAP and Oracle.

In addition, Salesforce has many modules that can be used according to the needs of the moment, thanks to its adaptability and versatility. One of the benefits in this concern is that it can be scaled as an industry grows, and the estimating model creates it reasonable even for small businesses.

Services:

The Salesforce CRM service is divided into the following categories: Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud, Marketing Cloud, Community Cloud, Analytics Cloud, and App Cloud. Below we describe the main applications and their functions:

Sales Cloud:

Sales Cloud is the main business offering within the Salesforce platform. This software provides companies with an interface for the case and task management. It provides a system to route important events automatically and offers tools that increase productivity and maintain the pipeline with qualified leads. It also provides analytical tools, email alerts, connectors with social networks, and several additional services.

Service Cloud:

Salesforce Service Cloud is a customer service software that facilitates a smarter, faster and more personalized service. Service Cloud helps companies support their customers anytime, anywhere, by phone, email, social networks, chats and self-help communities. Additionally, Service Cloud compiles performance metrics and shares them in a clear and accessible way.

Cloud Marketing

Salesforce Marketing Cloud includes a suite of powerful marketing tools. This suite allows you to quickly create landing pages, email campaigns, and marketing routes that personalize the buyer's experience. Marketing Cloud also allows you to track the performance of marketing campaigns with panels that allow you to understand what programs are working and establish better long-term strategies. The Cloud Marketing platform is designed for B2C companies, companies that sell individual customers. For B2B companies, Salesforce offers a service similar to Marketing Cloud called Pardot.

Final Words:

Salesforce services allow companies to use cloud technology to track customer activities, optimize marketing strategies and coordinate service sales. The above-mentioned are adequate enough to let you know what is salesforce and how it can help any company in 2020.