Vitamins Market Size | Research Study, Global Analysis and Forecast to 2023

Posted by suraj on March 24th, 2020

Market Overview

Global Vitamins Market Key Players appears to be fragmented with low entry barriers and rising competition. The global vitamin supplements market is highly competitive, with numerous international players operating in the

The growth of Vitamins Market is propelled by the factors such as growing geriatric population and increasing prevalence of various lifestyle diseases such as night blindness, osteomalacia, digestive disorders, and other vitamin deficiency diseases, along with hectic lifestyles of people.  With growing age, it becomes challenging for the body to optimally absorb the required nutrients from food. Furthermore, loss of appetite is also a common problem among the elderly population. Elderly people tend to suffer from vitamin D deficiency. Therefore, there is growing a dependence on vitamin D supplements among the elderly population.

Additionally the trends towards healthy lifestyles and disease prevention contribute to the growth of Vitamins Market Trends toward healthy lifestyles and disease prevention among consumers aiming to avoid expensive healthcare costs and extend healthy life spans are generating growth opportunities and challenges for Vitamins Market Size, while regulatory frames are simultaneously becoming stricter. By creating healthier, more diverse portfolios to drive growth; Vitamins manufacturing Companies are fine-tuning in the new scenario wherein a consumer is well informed and demands for a self-explanatory label.

As consumers and public health agencies aim to reduce and prevent chronic diseases and increase healthy life spans, demand for supplements as a tool to prevent medical conditions and stay healthy has increased.

Customization and Technology bring new opportunities as the combination of direct-to-consumer genetic testing and use of self-monitoring devices, web and mobile apps, and easy remote access to medical consultations is transforming prevention. This is a great opportunity for the Vitamins industry to connect with and monitor consumers more closely to better match their needs, while creating more partnerships with health facilities around prevention.

Key Players Analysis

Identified and profiled in MRFR analysis; some of the key players operating in the Global vitamin Market include- DSM, Amway, Pharmavite LLC, NBTY, Inc,  Vitamin Shoppe, Bayer AG,  Reckitt Benckiser Group PLC, ADM, Pfizer and BASF SE 

Bayer AG, a prominent player’s acquisition of Merck & Co in 2014 added important brands such as Claritin to Bayer’s portfolio, and further solidified Bayer’s strength in developed markets such as Western Europe and the US.