In terms of value, the global SLS, SLES and LAS market is anticipated to expand at a CAGR of ~ 4% from 2019 to 2027, increasing from ~US$ 9 Bn in 2018 to US$ 13 Bn by 2027.
The linear alkylbenzene sulfonate (LAS) segment held a major share of the global SLS, SLES and LAS market in 2018. The sodium lauryl ether sulfate (SLES) segment is expected to remain moderately attractive during the forecast period. It is expected to expand at a CAGR of ~4% between 2019 and 2027.
Developing economies of Asia Pacific, such as India, Vietnam, and Indonesia, are witnessing a rise in the demand for anionic surfactants, including SLS, SLES, and LAS.
Low manufacturing and labor costs and rate cuts in taxes imposed on detergent manufacturing are prompting market players to shift their production bases to countries in South Asia and Southeast Asia, in order to achieve economies of scale. For instance, the Government of India slashed the goods & services tax (GST) applicable on detergents and other mass consumption goods from 28% to 18% in November 2018.
Increasing demand for cost-effective surfactant ingredients with a high rate of biodegradability and superior cleaning properties is anticipated to present significant opportunities for the global SLS, SLES and LAS market during the forecast period.
Key Drivers and Restraints of SLS, SLES and LAS Market
A continuous shift toward concentrated liquid and tablet detergents is likely to fuel the global SLS, SLES and LAS market in the near future.
The threat of internal substitution in the global SLS, SLES and LAS market is projected to be high from 2019 to 2027, as certain manufacturers have started switching from LAS to mild anionic surfactants such as SLS and SLES. The trend of using mild and bio-based surfactants is gaining momentum in the market. This switch in consumption trend is high in developed economies vis-à-vis developing economies, owing to buyers’ preference for low-priced products.
The demand for surfactants for use in cleaning products is expected to be driven by high focus on sustainability and multi-functionality during the forecast period, wherein, product innovation remains vital for market participants to remain competitive. For instance, the gradual shift toward the consumption of more concentrated products and all-in-one solutions has been a notable trend in recent years.
In developed markets such as Western Europe and the U.S., the demand for SLS, SLES, and LAS remains sluggish. Hence, it is vital for manufacturers to enhance their penetration in these emerging markets in order to sustain long-term growth. 8
Key manufacturers operating in the global SLS, SLES and LAS market are:
Huntsman International LLC
Kao Corporation
BASF SE
Clariant AG
Lion Specialty Chemicals Co., Ltd.
Nouryon
Stepan Company
TAWIWAN NJC CORPORATION., Ltd
Godrej Industries Limited
Henkel AG & Co. KGaA
Evonik Industries AG
Solvay
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PratikshaM Joined: July 2nd, 2019 Articles Posted: 207
