Responsive Web Design and SEO: What You Need to Know Now

Posted by bullseyemedia on January 4th, 2013

Responsive web design is easily one of the most exciting site design changes to come along in more than a decade. If you’re not familiar with the technology, the basic idea is that your site can literally react to the size of the user’s screen, adapting to the best possible fit. With so many people accessing sites just like yours in different formats – from tablets, to smart phones, to desktops – responding to that need is nothing short of a must these days. The fact that responsive design may actually be good for your search engine optimisation efforts is just a bonus.

Wondering how responsive web design actually improves your search engine optimisation efforts? It’s fairly simple. First, any good SEO campaign takes some serious work on your part. There’s content, code, and linking to consider, and if you just go with building a mobile site instead of moving forward with responsive web design, you’re going to have to double your efforts. With a responsive site design, all of your efforts stay with your main site, saving you time and money.

Second, the analytics you already have in place to measure your current search engine optimisation efforts are going to continue to work, no matter how users choose to access your site. A separate mobile site would just mean that you need to deal with more analytical data. Make a change to your main site to help reach this target audience or that one, and you have to do that across all of your sites. That’s just not the case with responsive site design. Any SEO work you do on your site reaches every visitor and search engine.

Mobile access to your site is only going to increase over the coming years. Some SEO consultants estimate that just nine percent of all sites are ready to deal with mobile traffic. Responsive site design means you’re ready to tackle it now, and from a time management and costs standpoint, this type of web design means proper search engine optimisation from the very start.

About the Author:

This article is written by Hitesh Patel, who is associated with Bullseye Media for many years. Bullseye Media is a leading UK based SEO Company. At Bullseye Media, they are a team of dedicated and experienced SEO experts who aim to help you achieve your business goals through better conversion rate and higher rankings in SERPs with their SEO or PPC services.