Main Elements of Ecommerce Web Design

Posted by maryparker on April 18th, 2013

The failure or success of any ecommerce website does not depend on its visual appeal, but other important aspects such as its functionality and usability. Unfortunately, a large number of online business owners prioritise the visual aspect of the site during the Bedford web design phase and ignore everything else. However, if you are either planning to start an online venture or re-design your website to get better results, you need to know the various elements that need to be an integral part of your website. It is important to ensure that the user-friendliness of the website is not compromised in order to make it search engine friendly. If you want to attract visitors in large numbers and retain their business, here are a few elements that should be a part of any ecommerce web design.

The appearance of the site is one of the main elements of any website. Every Bedford web design service provider should ensure the website has a certain visual appeal that will make prospective customers want to browse through it. However, this does not involve filling up the pages with images of the products and other graphical elements. An effective ecommerce web design is one that uses the right colours and relevant images. Simple colours that complement each other and high definition images will surely get you the attention you are looking for. Simplicity is the keyword that designers should keep in mind while creating websites that can make a strong impact. 

Good content is also an important element that should be a part of Bedford web design. Any ecommerce website should have limited content that can stand out and garner the attention of customers in a matter of seconds. Almost every person surfing the Internet spends only about 10 to 15 seconds to assess the site. Having impressive content on the home page is sure to retain their interest and encourage them to read on to see what your company is offering. Leading ecommerce web design service providers always hire expert writing professionals to create an impactful web copy. The content should be drafted using simple language, without any errors if you want your website to make an indelible mark on the minds of prospective customers.

Functionality is another very important element that determines the success of any ecommerce website. Good ecommerce web design strives to assure customers easy navigation. While coming up with a Bedford web design, you should ensure that all the links are functional. Broken links do not leave a good impression of you or your business. You tend to lose credibility among your audience who will not think twice about switching over to your competitors. Any website design is considered to be successful if the pages load on to the system within the first couple of seconds. Leading designers ensure that all the files are compressed to the maximum before incorporating it in the design. Faster page load time not only impresses customers, but also allows the search engines to index the page easily.

Are you intent on availing the services of the best ecommerce web design agency to enjoy success online? Please visit our website to select the best Bedford web design agency for this task.