Digital Marketing for Complete Sales Funnel

Posted by JAmes on November 10th, 2020

The sales funnel has different stages and companies planning its business strategies using various sales funnels can take advantage of it in multiple ways. Digital marketing has various activities to contribute to the sales funnel. During different stages of the sales funnel, diversified digital marketing strategies can be used. In this article, I will share each stage of the sales funnel and different digital marketing activities related to each stage. You can choose to hire a digital marketing expert on your company premises or you can outsource the project.

Sales funnel stages:

1. Awareness
2. Interest
3. Decision
4. Action

Now let’s see stage-wise digital marketing activities.

1. Awareness

As the name suggests, this stage is related to generating awareness about the products or services you offer, but smartly. You are not supposed to broadcast or blast promotional ads. You need to use strategic digital marketing activities as briefed below:

1. SEO marketing
2. Social media marketing

Both digital marketing activities are used to hit the pain points of customers. It helps in creating needs.

2. Interest

Once the buyer gets into the awareness stage, then the next step is the interest. It means he starts taking interest in your offering and compares it with his own situation or needs. Here, SEO marketing with carefully drafted content is really useful. Email marketing is also something, which can cause the interest of the customer. Therefore, two important digital marketing activities to be used in this stage of the sales funnel are:

1. SEO marketing
2. Email marketing

3. Decision

Once a buyer has started taking an interest in your offerings and continues to be in the interest stage, then is the time to push him forward in the sales funnel. The next stage is called the “Decision” stage. At this stage, things get serious. Therefore, help him make the decision with more detailed information. For example, a case study similar to the business or issue of the buyer gives him a clear hint of buying that product. Here, you can also use paid ads on search networks and Google. Here is the list of important digital marketing activities, which are needed in this sales funnel stage:

1. Content marketing
2. PPC marketing
3. Paid ads in social media
4. Email marketing

Remarketing is the best option for paid ads. That can help businesses push customers from the decision stage to the action stage.

4. Action

The final step in the sales funnel is taking an action. It means sending an inquiry or checking out the product from the shopping cart. Here, a clean website and navigation can be really helpful. Website optimization is the first step of the website SEO marketing campaign. If your business is dependent on a mobile app, then it would be a mobile app optimization. Optimization means making a website or an app clean, standard, and policy-oriented to make it SEO and user friendly. Correct CTA (Call to Action), clear packages or pricing details, and simplistic checkout or inquiry raising options can make this stage simpler. Email marketing is also used to encourage customers to take the expected decision. Therefore, important digital marketing activities are:

• Paid ads
• SEO marketing
• Email marketing

Author Bio

Author works in a full service digital marketing agency, which offers digital marketing services like website optimization, website SEO services, PPC advertising, social media marketing, SEO content writing, etc.