7 Unbelievable Facts About SEO

Posted by Rahul Paul on November 26th, 2020

Search engine optimization or SEO is among the most exciting branches of digital marketing. It’s a fast-paced industry because of the frequent updates rolled out by major search engine companies. To keep up, team members of top SEO companies Denver, as well as webmasters, always keep an eye for opportunities to improve their strategy. Besides keeping abreast of new SEO techniques, they’re also constantly looking at various facts and figures such as the items listed below.

1. There are more than 2 billion websites worldwide

The latest statistics reveal that there are over 2 billion websites across the globe, but only 400 million remain active. Some are mainly for businesses such as eCommerce sites, job portals and company pages. Others are for bloggers who produce content in tech, travel, lifestyle, home improvement and a long list of other topics. As a result, it’s extra crucial for webmasters and SEO experts to create a strategy to ensure that their website stands out from their competitor sites.

2. SEO is definitely NOT dead!

While some argue that SEO doesn’t work, around 82% say that the SEO tactics they use delivered results for their website. It’s an essential aspect of online marketing because of the following:

• It helps you explain to search engines what your website contains.
• With proper optimization, search engines can match user queries relevant to your content.
• If the customer finds value in the page, they will eventually take action.
• Desktop is still the more preferred option for search

Mobile search has been steadily gaining popularity among users. However, the latest data reveal that users still spend more time browsing in their desktops or laptops compared to their mobile device. This may be attributed to the larger screen size of the desktop, which makes it easier and more convenient to browse pages.

3. Longer content often drives higher conversion

A lot of people may argue that shorter content is better; experts say otherwise. John Lincoln from Search Engine Land explains that long-form content often yields to higher conversion, better odds in ranking for search, and increased likelihood of receiving backlinks. He shares that long-form content usually ranges from 1,500 words or more. However, he emphasized the importance of producing quality pieces that deliver value to readers.

4. About half of searches on Google look for local information

Local SEO has been gaining more traction over the years. According to 2019 data, about half of search queries aim for local options. As a result, typical top SEO companies offer local SEO in their package. As customers turn to popular search engines such as Google to look for local shops, products and professionals, it becomes more important to utilize local SEO strategies. The upward trend for local SEO is expected to continue as more people utilize their search engines to solve problems.

5. “Close by” or “near me” in searches have increased by 900 percent

Web users these days are so focused on local searches that they frequently use keyword suffixes, such as “near me” or “close by”. Chat Meter reveals that the use of these two suffixes have increased by around 900 percent in the last two years. They’re mostly used by customers who want to visit shops nearby to purchase goodies or avail of services. These two keywords also ensure that the users see the most relevant options for them.

6. Voice search is growing more popular each year

Lately, more Internet users are tapping into voice search for all kinds of queries. Smart speakers have gained popularity sometime in 2018, and ever since, their market grew. By 2020, more than half of US households are expected to own a smart speaker. It won’t be surprising if the market would double in size after a few more years.

7. Choosing between top SEO companies Denver can be challenging

Business owners who have websites can definitely benefit from having professionals on board. The only challenge however is to choose among the available top SEO companies Denver. To choose the right team, it’s crucial to look into their proposed SEO strategy. Businesses also need to check a company’s ability to detect and resolve different kinds of website optimization issues.

SEO is here to stay. It will continue to be among the most important digital marketing tactics that companies need to prioritize. It’s important to note that there isn’t a one size fits all approach and it takes time to build the website’s credibility. Also, the strategies and optimizations used largely depends on the complexity of the website and previous penalties or issues.