Breaking Down Digital Signage Media Player

Posted by julesalanna on November 30th, 2020

Business owners looking to move forward and get in line with the newest technology to upsell and increase business revenues, unite! In today's article, we're going to introduce you with some of the most powerful concepts in today's commerce, known as digital signage. If you've never heard of it before, we'll start right from the basics, and if you have, we're going to give you a step by step guide on how to implement such a solution in your business's space, with a great focus on digital signage media player. But first, as promised, let's start off by explaining the basics.

What is Digital Signage?

Digital signage is a digital screen or projector of any kind (could be a smart device or a more traditional display hardware) that could go as large as a stadium board or as small as a tablet They can be used to provide news and announcements, wayfinding, customer service, weather and Wi-Fi information and more. The reason such concept is gaining an all embracing popularity is because their displayed content can be easily controlled, edited and rapidly customized, usually done remotely.

What Do You Need To Get Started With Digital Signage?

Let us breakdown the main components to a digital signage solution:

1. Hardware – this is the physical devices you're going to need to start. This includes two main components: the screen (digital displays) and a digital signage player. We'll elaborate on the latter later down the road.

2. Software – the content management system that controls your content and is able to dynamically change it and create alternative displays to facilitate display swings. The software is the one in charge of delivering the content to your media player.

3. Internet Connection – although it is usually taken for granted, it is important to have a stable Wi-Fi connection through which your digital screens could connect back with your digital signage software.

4. Content Creation – probably the one aspect of the system which requires high maintenance. In order to make your digital signage relevant, recurrently updating and coming up with new, playful content is absolutely crucial. In order for a digital signage solution installed in your business to obtain great results, it is necessary to consistently create better and more creative content.

What is Digital Signage Player?

While the rest of the components of a digital signage system seem to be widely understood, a digital signage media player is usually more of a challenge. A media player is a small computer or device used to show content on a digital display. Screens at hotels, airports and stadiums are usually powered by these players. Different players which are compatible with different hardware and operation system types are available, with the Android signage player taking the lead in the industry these days.

Finally, it is important to remember that hardware is usually a one-time investment. For this reason, it is important to choose wisely and go for relatively high quality devices. Content, however, should be treated seriously every minute along the road, to promise great results.