Deodorant is a substance, which is applied on the body parts to prevent body odor caused due to the bacterial breakdown of perspiration in feet and armpits, among other body parts. Deodorant consists of aluminum chlorohydrate, aluminum sulfate, and aluminum chloride among other ingredients.
Top Keyplayers in this Market are as follows: Unilever plc, Avon Products, Inc., Beiersdorf AG, Adidas AG, CHANEL International B.V., Estée Lauder Companies, Shiseido Company, Limited, Yardley of London, The Procter & Gamble Company, Raymond Group, and Godrej Consumer Products Limited.
Latin America: Brazil, Argentina, Mexico, Rest of Latin America
North America: U.S., Canada
Europe: Germany, U.K., Spain, France, Italy, Russia, Rest of Europe
Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
Middle East: GCC, Israel, and Rest of Middle East
Africa: South Africa, North Africa, and Africa
Market Outlook:
Deodorant are available in various forms such as push-up sticks, liquid roll-ons, and body sprays, among others. These deodorants can be further segmented into premium, mid-priced, and low-priced on the basis of pricing.
Various product developments and product launches by major players are expected to drive growth of the deodorant market over the forecast period. For instance, in February 2019, Unilever, a consumer goods company headquartered in Europe launched its new segment of deodorant wipes and mini sprays. This launch included deodorant wipes for its five brands and mini deodorant sprays for its four brands which include brands such as Axe, Dove and Degree. Such product launches are expected to expand company’s product portfolio and thereby aids the company in gaining a competitive edge over other market players in the global deodorant market.
Moreover, in April 2018, Dove, a brand of Unilever launched its new deodorants with a floral touch. This includes Dove’s invisible line of deodorants, which include Floral Touch Products such as aerosol, push-up stick, and roll-on. Furthermore, this product launch helped the company in attracting female customers due to its fragrance, invisible form, and new pink packaging.
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Pallavi Reddy Joined: March 27th, 2019 Articles Posted: 9
