Company Profile and its Characteristics

Posted by kirthi on December 2nd, 2020

The company profile is the heart and soul of a company. It is more like a resume or bio data of your company. In this you summarize the various aspects that your company comprises.  It is a vital tool in impressing the investors, clients or stakeholders across various channels. The more remarkable the company profile, the better the business. You can use it on a company website’s homepage, blogs, Instagram or Facebook pages or even during presentations such as zoom meeting PowerPoint presentations or creative company profile ppt. Let us discuss some characteristics of a company profile:

1. An “About Us” Page

Every company profile has an “About Us” or “Who we are” page that describes the company in a nutshell. Before creating a company profile, think about how you can define your company in one or two sentences. That will become a perfect description for your company. This may contain the goals, the aspirations or a clearly defined motive of your company. It can also contain the message that you want to spread or the change you want to bring in the society through your company.

2. Rewards and Strengths

Your company profile also includes the awards and rewards won by your company. This is where you sing the praises of your company and note down all its achievements to date. You can mention your company’s strengths too. It is a significant aspect as you want to have a positive impression on other people.  But, being too pretentious or bombastic while listing down the awards and strengths can be a bad idea. Be modest while throwing light on how dedicated your company is.  In online zoom meeting PowerPoint presentations, you can create special slides that exhibit your company’s strengths through infographics.

3. Brief History of your Company

If your company has been there for a while, writing its brief history and the year of foundation in the company profile makes sense. You can mention who founded it and why, how has it grown to see the light of the day etc. Let us assume if it was founded 100 years back by your great grandfather, you can describe the change in vision over the years. But, it is vital to keep it to the point.  It must not look like your legacy is all that you have to offer!

4. A Combination of Sophisticated Professionalism and Fiery Creativity

A beautiful blend of professionalism and creative thought is an outstanding feature of a company profile. These are the two qualities that must be present in the very spirit of your company, and they should reflect in your company profile. In a creative company profile ppt, you must showcase these two elements.

5. Profiles of the Owners, Directors and Founders

In company profiles, short biographies of the founders, owners, directors and CEOs of the company are featured. Customers form an idea about whom they are interacting with. Some companies show the profiles of their top employees as well.

6. Contact Information, Addresses and Locations

A good company profile ends with contact information of your company such as phone number and email. One can also mention the address or location of your company headquarters. No company profile is complete without this vital information. Some company profiles even ask for customers’ emails through a dialogue box.

7. Visual Graphics

The visuals are as crucial as the language you employ in making a company profile. A company profile usually utilizes images, videos, icons and graphics to increase its visual appeal.  Companies are very careful in choosing them as they have to be eye-catching.