Email Marketing Do's & Don't

Posted by Mathew Lord on December 9th, 2020

Now let's talk about the do's and don'ts of email marketing. First of all, you need to keep the title of the subject line short. If the text doesn't show up after a certain limit, the title should be written as 5. -6 words Our mail After that, write a word that describes the beginning of the mail after the body of your mail. Like when opening Gmail. Gmail displays the text between the body and that text and decides whether to click or not. If the text in the body is attractive, the most likely one is called preheated text. So don't use a short font or add redundant links with preheated text.

We talked about inducing action by adding buttons, inverted triangles. Follow the inverted triangle approach Can you use GIFs? Yes, we can, but what is the purpose of the mail we send? If you want to arouse curiosity to someone who is on the verge of a holiday, take a vacation.

You can use GIFs, but if you say you are involved in the digital marketing process. Doesn't it make sense to add a GIF like this? Nobody's life will change You sell burgers, and if you add a GIF where a person eats a burger and melts the cheese, you can add a GIF here> But for a video, whatever you use, you can add a link to a video from YouTube Do. Don't upload videos yourself. Even short video sizes are 200 to 250 MB, and all emails are bounced when you think about uploading them. No click baiting. We don't just happen after a click. The primary role of email marketing services is not clicks. We want our subscribers to access our website or purchase certain products. If we clicked on the bait and that person found your content fake, he will unsubscribe from you. Not everyone is free. Our content must be accurate. Say what the person wants to know in minimal words.

Let me tell you there is a new offer that gives you a 20% discount on that information. It makes no sense that I said everything in that email from childhood to today. rights. So don't turn your mail into a 1000 word blog. It does not make sense. Write directly that you offer a 20% discount. See the mail subject. And we can write anything to that mail.

Would you like any emoji if you see a strange topic? Please don't open me. This will change your life. Join my team for free. Become a digital marketing wizard Explore new opportunities in your job. The best way to grow your business.

As I said how to write a blog title, it depends on your creativity. You can apply these strategies here too by following my blog series. And communicate with your audience. Use You and I Don't Bet, My Company, MEE Consider Others.

And help them solve the problem. Don't make PREETY EMAILS now. Our website can be attractive, but your mail isn't prettier. Add a call to action there When someone opens our mail, he should have a question and a clear image of what you are offering. Use fewer images. Limited video. No need for bulf text.

Limited text only The color of the text should not be orange or green. Our main goal should be reflected in the mail. That's it. Best time to send mail? People say that the morning, afternoon and evening hours are not fixed.

 Let's say you have 100 email IDs. Divide into 10 groups, one group at 10am, and the other at 12am, then mail at 2pm. Then click Now to try how you need to rate it. After evaluation, you can see which one is better and you can correct the time. And select the top 4 groups.

 Then it sends emails to the top 4 groups at a set time. And we will check which one is the best. Eventually we will get a fixed amount of time. Which day now? Many people say that they shouldn't be sent on Mondays because they are busy on Mondays. Many say to send it on Thursday. I agree, but the researchers say when I send an email on Saturday night. A person gets free from the office and opens the mail. Called for action on a proposal for a new restaurant. He must come and try.

He will definitely gag his wife on this. If you are single, you will definitely ask your friends. Foodpanda, for example, I frequently receive discount coupons from foodpanda and are more likely to purchase them.