Healthy Smoothies Industry | Competitive Dynamics and Market Trend by 2023

Posted by suraj on December 10th, 2020

Market Highlights

Global Healthy Smoothies Industry 2020 is slated to secure a substantial market value over the review period at a considerable CAGR.

Increased demand for local soft drink varieties, like tropical varieties, along with the use of new ingredients such as erythritol in soft drinks, is expected to improve soft drink consumption. In exchange, this would prompt the growth of the market over the predicted period. As an acceptable diet standard, balanced smoothies, which contain large servings of fruits and vegetables, are recommended. Also, increasing customer health awareness and evolving lifestyle and eating preferences, along with health benefits, are driving growth in the healthy smoothies industry. At present, much of the population's eating patterns include avoiding meals and using other snack foods as replacements. Carbohydrate consumption, mostly when sugar-free healthy smoothies are made, is low. Therefore, most workout coaches prescribe nutritious smoothies to individuals who aspire to lose weight.

Competitive Dynamics

Some of the key players profiled in the Global Healthy Smoothies Industry include Bolthouse Farms, Inc. (U.S.), BARFRESH Food Group (U.S.), Innocent Drinks (U.K.), Smoothie King (U.S.), MTY Food Group (Canada), CRUSSH Juice Bars (Australia), Freshens (U.S.).

Segment Analysis

The market has been segmented into fresh and processed healthy smoothies, based on the form. In this category, refined organic smoothies are leading the industry. The processed Healthy Smoothies Industry is expected to grow considerably due to the higher shelf life over the forecast period. However, freshly made healthy smoothies are witnessing high consumer demand due to the lack of added preservatives and are expected to grow over the forecast period.

Regional Overview 

North America, Europe, Asia Pacific, and the rest of the world (RoW) are segmented into the global healthy smoothies industry.

In the Healthy Smoothies Industry, North America leads, led by the Asia Pacific region. Due to the busy lifestyle and declining health conditions in this country, the U.S. has a large intake of better smoothie ingredients. Consumers in the U.S. favour nutritious smoothies made from organic fruits because of parents' wellness issues for their children and the growing market for junk foods in the U.S.

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