Hove Pratt

Joined: January 19th, 2021
Articles Posted: 4

Articles

Published 3 Years Ago
Why Do Online Focus Groups?
Read Full Article are fast, inexpensive, and effective when used strategically. They are not just a relatively inexpensive alternative to traditional

Published 3 Years Ago
Is Marketing Research Worth the Investment?
Procter and Gamble, the soap company that changed into a person goods powerhouse interacts with 5 million customers in 60 countries annually. And they

Published 3 Years Ago
Evaluating Your Program - What Do You Measure and How?
This is the fourth in the compilation of articles on program evaluation. You will find the others also posted on this site. These articles are created

Published 3 Years Ago
Call Tracking - The New Alternative to Focus Groups?
As challenging as today's fragmented consumer companies are, smart marketers know they need to work overtime to dial inside their messaging and offer.