How to Rank Higher in Google's New Search EnginesPosted by Gentry Hicks on May 26th, 2021 Recent changes to Google makes it seem like Google is not any longer just one search engine but a combination of 6 or 7 different search engines all rolled into one. Your SEO efforts should now be targeted at ranking high in these search engines in addition to in traditional organic search. A little while back I wrote articles entitled "The Five Pillars of Google Search" and had I known how important those pillars would become, I would have paid more focus on them. What I didn't factor in to the equation was Google's whole re-structuring of its SERPs interface or landing page. It really is a whole new Google with not just one search engine but a combination of 6 or 7 se's all competing for your attention. The brand new left side column using its new functions and displays, opens up new opportunities for webmasters to get their listings within Google on that important first page. There are also many new methods to view the results such as view everything or you can view with more or less shopping links. Plus you may also view Google results for books, maps, blogs, updates and discussions - all new ways to get your site or links into Google. Throw in the sweetness Wheel and things are indeed looking completely different within the new Google SERPs. As a full-time online search engine marketer, I will have expected something like this but the recent changes within Google has been totally unprecedented. We have seen major updates before, some of them very disruptive like the Florida update, but with Google Caffeine, MayDay Update, new layout and the recent shakeup of its Algorithm, Google has fundamentally changed how its organic search are ranked and used. Before I start sounding too cryptic, these recent changes seem to be a "coming together" of all several types of searches in Google which have been around for quite a while. Now it seems with the new interface architecture... each type of search is given more importance or rather more of the same billing or footing within Google. Nowadays there are multiple ways to get your links viewed and hopefully clicked within the most important search engine on the planet. First, I always make an effort to start any piece on Google or the search engines with a disclaimer. Mainly, in the course of running 9 or 10 websites, I keep an everyday tabs on the keywords which produce revenue, many of these keyword phrases have been monitored by me for 6 or 7 years, however they are only a small sampling of keywords and sometimes drawing or making conclusions with such a small sample could be misleading or downright wrong. So take the following information on Google with this point in mind, just one webmaster observing what's happening with Google and investing in his two cents worth. Now, the reason why I say "Google's New SE'S" is the feeling which has gradually crept into my daily marketing - it feels like you're no longer coping with one organic search engine but 6 or 7 different search engines. Let me explain, for years Google has been presenting results for not just static webpages but also for images, videos, news, blogs and shopping/products - but recent changes have shaken up things significantly. With the recent changes Google seems to be placing more importance on these new methods to search. Videos have taken a big step forward and can now pop up on the initial page and stay there. Creating a video is now among the fastest ways to get on the first page of Google, even for very competitive keywords. Even though many online marketers are taking advantage of this fact, it really is relatively new and you could have a much better chance of ranking for a video rather than an ordinary website in Google. It could happen almost instantly. Personally, I like using the YouTube platform because it can be owned by Google plus they no doubt can easily tap into all the background stats on a video such as comments, viewer ratings... and so forth. In other words, Google has always favored methods to make their SERPs more democratic and user generated/rated videos will be the perfect fit. So too are blogs and entries, these could be easily monitored and (comment spam aside) tend to be more democratic since it's harder to fake Diggs or Re-tweets. Most of these social bookmark creating systems and sites supply the se's, especially Google, with some very helpful user-generated rankings and ratings. Blogs now likewise have two subcategories - Twitter/FaceBook Updates and Forum Discussions, which are now displayed separately. Google is apparently placing more importance on popular Posts, Diggs, Tweets... in their SERPs. Again, I find using a simple Google owned program like Blogger to be an effective way of ranking high in Google. For instance, my posts in Blogger are indexed in Google within minutes, this recently seems to have been speeded up and we are moving more towards instant serp's. check here to get your content onto the initial page of Google is by using a News Release. Google has always listed News Items on the first page but this now appears to play a far more important role, especially when you take into account all the new features in the left side column. Surfers will most likely stick to that first page longer and you have a better chance of getting the news item read. Within the last couple of years, I have started doing PR ANNOUNCEMENTS, mainly through PRweb but there are numerous free programs you should use. I also like posting my articles to American Chronicle since Google News picks up and displays many of these items. Again, like videos, getting the News item listed is nearly instant and within seconds you could have traffic flowing to your website. Images and image search is definitely an important feature of Google Search. One that online marketers and webmasters took advantage of by creating images to complement the primary products or keywords of these sites. Now image search itself is much more varied and has a lot more options to re-defined your image search, for instance you could target a particular color or line drawings. Regardless, images is definitely an easy way to get traffic from Google.Like it? Share it! More by this author |