The Secret To Writing Good Sales Copy For Your Online Business

Posted by Devid willam on December 11th, 2020

Good sales copy starts with your headline. A headline needs to be exciting, enticing, and intriguing so that the reader will want to find out more. It does not matter if you are a multi-national business or a small work from home online business, your emails, articles, web content, blogs etc all need good headlines and sales copy.

Your Headline Must Get The Reader's Attention.

There are many online home business ideas out there and so your headline needs to grab the attention of your reader quickly. It might have shock value, ask a compelling question, or be the beginning of an extremely interesting story. For example: "How I Easily Turned A Simple Idea Into a Profitable Online Home Based Business".

A headline like this will spark the curiosity of the reader. They will want to know what was that simple idea was and how did it go onto create a profitable online home business? Good sales copy will tell a story that the reader can relate too. But it has to be the truth because if you tell lies, sooner or later you will get found out and that will damage your reputation beyond repair. Your reader will be drawn into your story if you write it in an interesting and compelling way that connects the product or service of your business and how it can effect them.

WIIFM (What's In It For Me)?

Each paragraph of your text should draw the reader further and further into why your products or services can benefit them. People rarely buy based on logic. They usually buy based on emotion, and then they justify their purchase with logic. Can your online business reach potential customers on an emotional level?

People don't buy a product because of the features - they buy because of the benefits it will provide to them, the WIIFM (What's In It For Me) factor. If you're selling a car, you can't tell the buyer that it has heated leather seats, ABS brakes, and a superior sound system.

They are sold on the fact that their neighbours and colleagues at work will be envious, girls will flock to them, and they'll feel like the king of the world whenever they drive it. Then they'll buy the car based on the fantasy just given them, and they'll use logic to justify their purchase later.

Copy Writing Tips For Your Online Home sales copy for web.

For every article or blog post that you write for your online home business, make sure that you have a main headline, some sub-headlines within the text, and sections of benefit-driven points that break up the text.

When you're sending emails, don't forget the call to action at the end and a Post Script (PS) or two that sums up your text in case your readers are skimmers who hate to read. It's always a good idea to check out some of the emails from well known and successful online home business entrepreneurs and emulate their style and approach. Bookmark it for your "swipe file," where you borrow ideas (not content) from the original author and use it on your own target audience.