Sales Copy - 5 Tips How to Write Compelling Copy to Get Clients Hooked on You

Posted by Devid willam on December 11th, 2020

If you're a small business owner, you must write sales copy that'll get your target market emotionally charged, hooked, and motivated to respond to your sales offers.

The problem is many small business owners' sales copy for email copy is lifeless and falls flat. The sales copy doesn't address results, potential objections, or contain emotional hooks. The result is your prospects keep moving on to other offers until they find one that compels them to make a purchase.

Writing strong and compelling copy, which has lots of personality and emotion, makes your readers feel they know you better, and helps to build trust. This in turn helps them to choose to buy your products and services.

Learning to write better sales letters takes some practice and study. However, you can write more powerful, emotional, and compelling copy immediately by applying these five quick and easy tips:

1. Be clear about the results people get by working with you.

Your clients must clearly know the results they'll achieve by working with you. The easiest way to do this is to brainstorm and list thirty results. Listing thirty results really make you think deeper about how you help, and you'll surely come up with ways you wouldn't have thought about if you had stopped listing when you wrote down only five or ten results!

Another way to approach this exercise is to write down what you see, hear, or feel people want to get, as a result of using your products or services. Listen...what are your clients saying they want? This is a subtle, but powerful shift in how to complete this exercise.

Examples of what results in your clients want may include:

- a step-by-step plan- what to do first, second, third, etc.
- fast results
- easy to do, not hard
- no technical jargon
- a "recipe" for success
- to make more money
- to increase sales
- to have you do most of the work

Once you write your list of thirty results, you can use this information in your:
- marketing brochures and flyers
- Web sales pages, as a bulleted list
- blog, Facebook or Twitter posts
- articles or lists and weave them throughout

People want you to solve their problems. You can do this by focusing and addressing results in your sales copy.

2. Brainstorm a list of objections.

Everyone reading your sales copy will experience objections. It's a good idea to determine what potential objections are, so you can address them in your sales copy before your prospect leaves your Web page, or doesn't finish reading your offer.

You can do this by brainstorming a list of potential objections and writing them down. You can also ask someone you know, who is familiar with your products and services, what objections they might have if they were someone considering buying your product or services. exclusive on fiverr by saravali

Then, when you then write your sales copy, you'll address each objection before your potential buyer does. This builds trust and confidence in your offerings, because you've eased their fears about a potential purchase