White Hat SEO vs Black Hat SEO - Definitions & Differences

Posted by Pikdigital Marketing Agency in Toronto on December 11th, 2020

SEO is one of the biggest parts of Digital Marketing Toronto, which is customary to distinguish 2 types of practices:

• White Hat SEO
• Black Hat SEO

Why it says black hat SEO and white hat SEO

In Digital Marketing, white hats respect the recommendations of Google (and other search engines). On the contrary, black hats exploit the rules of search engine algorithms.

Only one is certain: the techniques of natural referencing are constantly evolving according to the incessant updates of search engine algorithms.

So, some play policemen and thieves.

To generate immediate results, “Black Hat SEO” techniques exploit the flaws in these algorithms.

But it is not without risk.

Indeed, you can suffer a sudden drop in your positions in Google during the next search engine algorithm update which fixes one of the flaws that you have exploited.

Under these conditions, understanding the differences between these 2 SEO services approaches can prevent you from making fatal mistakes in your ranking.

In This Article

• What is White Hat SEO?
• What are the right SEO tactics?
• What is Black Hat SEO?
• Some Black Hat SEO Techniques to Avoid

What is White Hat SEO?

According to digital marketing agency Toronto, a “White Hat” practice is an SEO technique considered compliant and ethical by search engines and SEO professionals.

Concretely, put yourself in the place of Google.

Its objective is to provide a correct and as complete answer as possible when we launch a query on its search engine.

Indeed, if its answers are not good, Internet users will look for another way than Google to ask their questions.

Besides, even if SEO algorithms are very advanced today, they can still be improved.

That is why, in their quest for quality, search engines are constantly updating their algorithms to provide us with even more relevant, legitimate, and reliable results.

“Black Hat SEO” specialists find workarounds to take advantage of weaknesses in algorithms. On the other hand, once these weaknesses have been identified by Google or Bing, the algorithms are updated.

It's the cat and the mouse!

To avoid getting “caught”, respect the rules of natural referencing that I do my best to describe to you regularly on audiotapes.

It takes more time and effort, but it always pays off in the long run.

And to be consistent with Google's mission, “White Hat SEO” techniques all aim to generate organic traffic without artifice, thanks to high-quality content that perfectly meets the Internet user's request.

What are the right SEO tactics

• Get quality inbound links
• Publish quality and unique content
• Use high potential keywords without stuffing them into your pages
• Provide your site with a clear architecture

What is Black Hat SEO?

The digital marketing agency Toronto, says that practice is known as "Black Hat SEO" is a natural referencing technique considered questionable, unethical, and punishable by search engines.

Black Hat SEO is a collection of ploys designed only for machines and their algorithms without thinking about readers.

For me, it's “cheating” to get results quickly.

The use of "Black Hat" techniques is often very effective in obtaining very high traffic for a limited period.

However, by using these techniques, your site may be penalized. Even, in some cases, it can be completely de-indexed from Google results during the next algorithm update.

This approach always results in unwanted pages for internet users, ruining your chances of creating something lasting.

Some Black Hat SEO Techniques to Avoid

• Post duplicate content  or suck content from other sites,
• Automate the publication of the content of no value to users,
• Create thousands of links using software to create a multitude of low quality backlinks in a very short time,
• Discrediting a competitor by falsely reporting him as a user of “Black Hat” techniques. It's the sprinkler watered!
• Set up satellite pages. A satellite page is a page created specifically to “seduce” search engine algorithms and in particular the one used by Google. They play the role of a tout with keywords to redirect to another unrelated site,
• These include invisible text in your pages (hidden by an image or the same color as the background),
• Some use scripts that display different content, depending on whether the visitor is a Google robot or a human. This technique is called “ cloaking ”!
• Using robot programs like some “Black Hat” SEOs due to spam forums or post comments on blogs.

In short, "Black Hat SEO" takes advantage of the "weakness" of search engine algorithms.

But, because there is always a bit, every loophole has to be filled. You may then be penalized the next time the algorithms are updated.

If need to get quality work you can consult Digital Marketing Agency Toronto for better advice.