How Helpful Are POP Displays for Product Merchandising?

Posted by Robert Robinson on December 11th, 2020

The POP or point of purchase displays is one of the most essential components of any business big or small. It doesn’t matter whether you’re having a small bakery shop or a big retail store a POP display is always required to promote your business to your targeted consumers.

What Are These Displays?

The POP displays are often the printed small billboards that were placed outside the shop or retail stores that contain all the specific information about the business. Most of the retail stores and shop owners often use POP displays to inform their consumers about their products or services.

Digital POP Displays

As we are living in the digital world the old-style acrylic POP displays are now turned into digital POP displays. The digital display boards have a digital screen that has videos and graphics running with images that attract people. Most of the retail stores and shops use digital displays to promote their running offers and special discounts on their products and services.

Plexiglass Display Cases: A Plexiglass Display Case is a great tool for displaying small merchandising in a comparatively small space. It is handy and lightweight thus easy to use. 

Vendor Displays: The vendor displays are among the most popular acrylic displays found in many retail stores and shopping malls. The vendor displays are the displays that are placed inside a retail store or on its particular section. Various big retail stores have different sections in their store to promote products with specific sections they use these displays.

Freestanding Displays

These are the standalone displays with more details. They are made from cardboard and are more creative.

Dump Bins

Dump bins are also standalone displays but are not as organized as freestanding displays. They are large mostly used to display small packaged goods like candy.

Endcap Displays

These displays are placed on the edge of the window of a retail store to advertise bulk products. They are also like freestanding displays with a large variety of text and visual content. The only difference between free-standing displays end EndCap displays is that free-standing displays can be used anywhere in the store whereas the EndCap displays can only be used alongside the window of a store.

Banner Stands: These are relatively large displays but have a higher amount of mobility. Despite their large size the banner stands are mobile and could be moved or relocated easily anywhere in the store. These displays also have some racks where you can also put or display your products or merchandise.