Boost Sales with Each ACH Transaction

Posted by Sarah Addyson on December 15th, 2020

The goal of every business is to grow and reach its full potential as fast as possible. This is why a lot of business owners turn to the internet so they can reach out to a wider audience and boost sales. But building a website and trying to sell things on it is not enough. The competition is quite fierce over the web and each advantage can make a big difference. An ACH transaction is one of the solutions vendors can use to attract clients that do not want to use credit cards for purchases over the web. Using ACH credit transfer solutions can open new doors for any business.

How Does an ACH Transaction Work?

People are used to a wide range of payment methods. They use cash, they turn to credit cards, they use checks and others as well. Vendors must provide this sort of freedom to make sure they can close every deal that will be presented to them on the spot. However the online market does not offer so many options since it relies on completing certain transactions at a distance with no face to face interaction. This is why an  ACH transaction  is one of the best options over the web.

A lot of people are not even aware of what ACH is and what sort of transactions it enables. Even if it may be new to some, this is a system that has worked since 1968 in the United Kingdom and since 1972 in the US. Since the migration of businesses to the online market, there has been an acute need to keep up with the times in terms of payments and the first ACH transaction took place over the web. But not all businesses are able to provide the use of this system for payments.

The main benefit of an ACH transaction is that it will eliminate the need of issuing a paper check. This means the clients do not have to write a check to a vendor to pay for the products or services they are interested in. Thanks to the Automated Clearing House they are able to make small payments without any other demands and thus they eliminate the need of using paper checks as well as credit cards. It is fast, it is reliable and it offers a wide range of benefits for both parties.

The Benefits of ACH Credit Transfer

There are two different payments that can be used through the Automated Clearing House. Since it does not need a credit or debit card, it is going to generate the payments out of the account of the holder directly and this can be done with:
1. ACH credit  transfer – this is going to transfer funds between two accounts from different financial institutions. It is an ideal option for retail customers that want to make one time payments for products or services they are interested in
2. Direct debit – this is a great way for vendors or suppliers to collect multiple payments from the same client. The recurring payments are cashed in at certain intervals such as a month and they are ideal for membership fees, rents, premiums, loans and others as well

As a vendor it is important to keep up with the times and every choice is going to have an impact on the business. Gaining an advantage over the competition, no matter how small it may be, is going to open the door to a wide range of customers that will always appreciate the freedom they get thanks to the ACH credit transfer or direct debit. This is why it must be a priority to focus on the needs of the clients and these in turn will translate into benefits for the ongoing activity.

But what are the benefits that can be enjoyed by both clients as well as vendors? How is ACH credit transfer or direct debit able to create a bond between the two parties that keeps the activity on track by building a solid relationship? Here are some of the aspects that must be considered:
1. Diversity of payment methods – clients want to enjoy the freedom of paying however they choose for the products or services they want to purchase
2. Vendors have quicker access to funds, since it is easier to collect from the customers
3. The risks of collecting payments are reduced by avoiding insufficient funds at the time of the payment
4. It will enable late payments for clients because they can schedule the date for payment
5. The costs of the payments are reduced significantly
6. Clients also feel safer when paying out of their own account without using credit cards
7. Fraud is also greatly reduced due to the features of the system
8. Direct debit recurring payments will also be available for vendors

Vendors who want to create new opportunities for their clients are the ones that will make a big difference when it comes to boosting sales. This is a feature that can be implemented with the help of a payment provider, but it is important to find the right one. The online market is always evolving and they have to keep up the pace. It is not easy to find a company that can do that, but investing the right amount of time and effort will lead to results that will pay off in the long run.

Vendors can be separated in the following categories. The first is the group of business owners that understand how things work and they want to implement the ACH transaction system for their clients. The second group is the one that includes vendors that do not really know what it is all about, but they might be willing to include ACH credit transfer or direct debit as payment solutions. The third category is the one that includes business owners who think credit card processing is enough and they do not want to invest time and energy into change. Which one are you?