How to take advantage of Facebook ads

Posted by Mords1944 on December 15th, 2020

As we all know, it's getting harder and harder to 'get seen' on Facebook since this powerful platform has shifted towards a pay-per-play model in recent years. Facebook ads and payment options are still an effective way to target your ideal customer and expand the reach of your important Facebook updates, although many users are not as thrilled at the idea of ​​having to pay for this option.

On a more positive note, Facebook always strives to deliver the best to its users, and has recently made some changes that really give businesses a head start when it comes to reaching target consumers. Are you aware of the latest Facebook ad enhancements? If not, you may be missing out on expanding your audience. This is what is happening with one of the most popular social media platforms.

Bigger Ads: To some people, this may seem like a problem, but when you have something that you really want consumers to notice, you want to go BIG. With that in mind, Facebook made the ads in the right column bigger and bolder. This adds more value to your ad campaign because it makes a better impression. Now you have more space to show the whole story to clients. Fewer ads on the page mean more attention to those that appear. Take advantage of the space and create an ad that attracts attention and generates a higher click-through rate. Upload your creative ad in the News Feed and the right column to make sure you reach your target audience.

Most frequent exposure: Do you remember that your mother used to say something to you twice before you actually listened to her? From the beginning of August, advertisers can use a single ad twice on the same day. This is a change from the previous limit of once a day. You can also insert ads twice a day from a page that a person is not connected to; again, an increase over the limit of once a day. If a person is connected to a page, ads from that page can still be inserted in the News Feed up to four times. That has not changed.

What this means to us is that potential customers will see your ad twice a day. It does not increase the number of consumer ads; just how often the same ad is seen. Facebook is constantly exploring ways to improve the Facebook experience for consumers and businesses. These are just some of the changes that have been implemented recently.

On-the-go ad management: As of July 2014, advertisers have a new way to manage their Facebook Ads on the go with Mobile Ads Manager. With Facebook apps (iOS, Android, and mobile site), marketers can now:

Pause or resume campaigns
Edit budgets and schedules
See stats
Respond to alerts
Promoted Posts - If the idea of ​​creating and implementing a Facebook ad still embarrasses you, there's always the super simple promoted post option to fall back on. Promoted posts are individual page posts that gain additional paid reach on the news feed among fans and friends of fans as a result of using the Promote button on the page. It's easy to use, has great analytics, and allows the user to quickly select and budget using a sliding scale.