Why is the Custom Product Packaging Essential for Brand Experience?

Posted by William Evans on December 16th, 2020

Custom Product Packaging Plays a vital role in building and maintaining a consistent brand appearance. 

Think back in time, when you first proposed your business idea to your partner or any sponsors. 

The chances are that you put a lot of effort into the way you presented your idea. It is crucial to make a lasting first impression. 

So, here’s the thing: the first impression may seem trivial, but it lasts for quite a while. Based on research, it takes about ten to fifteen seconds for anyone to form an opinion about the person they have just met, and only 3 seconds to perceive any product.

Now put yourself in consumers’ shoes. And see what would attract or convince you to buy your retail product?

Would you deliver your product to buyers in a beautifully designed custom printed product packaging that speaks uniquely… or in a plain brown box? 

If you wish to make a lasting first impression on your customers, you can’t neglect the importance of packaging.

Further, in this insight, we will be elaborating on custom product packaging and how it can build a consistent and memorable brand experience. 

Here’s a quick overview of what we will be covering.

— The Role of Custom Packaging in creating a quality consumer experience. 

— Where to start with product packaging?

Custom Packaging 101

Every sustainable brand is built off of regular customers. 

And product packaging is a great place to tell your consumers that they should buy from you again. You can convey your message by adding your unique selling proposition into the packaging. 

Often, the packaging is the first touchpoint that your consumer is going to have with your company, apart from your website, of course. Your packaging can set the stage for customers’ experience. Meanwhile, it also reaffirms the reason why they choose to purchase your product in the first place.

Nourish Your Branding 

Nothing beats “great value for the money,” like giving your consumers a little more than what they’re expecting. 

And, of course, that doesn’t mean adding movie tickets or Amazon vouchers. You should show your customers that you’ve gone the extra mile to give them more than they paid for. 

This could be as simple as a little thank you note or wrapping your product in some custom tissue paper. Premium product packaging can also be your selling point that you list in product descriptions.

The Power of Unboxing 

All of us are familiar with the excitement of coming home to see a package waiting for us on the front porch. 

Even if we know what we have bought, there’s still an excitement when it comes to the unboxing. If we put effort into making the reveal part of what we already liked about the brand. The unboxing builds on our passion and enjoyment around the unknown.

The personal touches of an unforgettable unboxing experience can provide a great customer experience and grow repeat conversions. 

Providing your customers with a unique unboxing experience allows them to know that not only do you care how the product is delivered but that you went an extra mile to ensure they receive the best experience from end-to-end. 

Tips for creating a Quality Packaging 

All Right, so you’re now convinced that great design and quality packaging do make a difference regarding how your consumers perceive your product. Here’s what you should know to start designing packaging that satisfies your customers’ expectations.

Make it ‘Serve a Purpose’

Firstly, your packaging is there to keep the product safe and protected. In the world of packaging, design always follows function. 

Use product packaging that is: 

• Functional. 
• Protects the product.
• Aligns with the aesthetic style of your brand. 

It’s completely alright to get carried away with obscure, stylised packaging (in fact, it is encouraged), just as long as it serves its first job of protecting the content inside. 

In retail stores, this would stand out and draw people. Sold online, it will keep multiple products together to make transportation easier. There isn’t much point in using packaging that looks lovely if it doesn’t protect your goods from damage in the whole shipping process. 

Brand Your Box

Once you have selected the proper type of packaging for your merchandise, now it’s time to start involving branding. 

There are chances that you’ve invested a substantial amount of time into creating your branding style that includes: logo, colours, shapes, textures, messaging, and et Cetra. 

If you want your product packaging boxes to leave a lasting impression on consumers, make sure it aligns with the branding guidelines you outlined in your brand style. This will help to create a feeling of consistency, from the online scope into the physical realm.

Also, make sure to follow legal packaging terms in the markets you’re selling. Various countries have different regulations around, for example, how you’re legally allowed to ship products. So don’t forget to compliant with regional laws before moving forward with your custom packaging. 

Keep the Brand Image in mind

To get the most of your custom product boxes UK design, your product packaging’s material and texture need to sync in with your logo and branding. 

If people have an idea about the shape of your logo (Apple, for example), you can use spot UV or emboss to display your logo, as long as the form is easily recognised. In contrast, if colours are most important to you (such as Google), then you’ll need a canvas that praises your selection of colours. 

Time to Get Packing!

Regardless of what product you are selling, you’ve got competition. The smallest distinction can either convert a consumer or send them to your competitor. 

Whether on a store shelf or online, quality custom product packaging can be that little nuance of added value that makes your consumer think, ‘Wow, I got a lot more than I paid for.’ It ensures that your brand’s name, along with the quality of the product, will stay in their mind well after the sale is complete.