Why is SEO essential for Digital Marketing? | DotCreative

Posted by dotcreative on December 17th, 2020

When we talk about Digital Marketing, we anticipate all the different channels wherewith the application of the internet; we carry out online marketing. Be it Social media marketing, email marketing, or Search engine optimization (SEO). Digital Marketing is itself an enormous terrain, which requires a robust digital marketing strategy to sell the products or services online.

We are the best digital marketing agency who works ample time to understand the latest marketing trends. With the growing demand for the internet, marketing trends have shifted from traditional marketing to digital marketing.

Traditional marketing includes different advertising methods through flex, hoarding, or television advertisements, but in the 21st century, nobody has time to follow traditional marketing techniques. When we are asked about Traditional marketing v/s digital marketing, we obviously suggest the second method.

Before we move onto SEO, go through the fundamentals of digital marketing and the importance of digital media to dominate online marketing. To have a strong marketing strategy, you must regularly modernize yourself and update about your business on social networks to get more engagements.

Every digital platform is imminent, but with the Google update of 2003, SEO has become an integral part of digital marketing. SEO is an abbreviated form of Search Engine Optimization where your website gets higher rankings on SERPs. Search engines are not humans, and they distinguish between websites based on keywords that the users search for. As an outcome, you get more online visibility, user traffic, conversion rates, and ROI.

Now, when we are discussing SEO, let us preeminently understand what actually SEO is? It is a marketing technique to increase your website traffic. It follows various strategies that lead to more visitors to your website, which progressively leads to more conversion rates and huge sales. Generally, SEO is of two types:

  • 1.Organic SEO - Using specific keywords you can, you can improve your Google rankings. You need to do proper keyword research and then implement those keywords in your content and frame high-quality, unique content.
  • 2.PPC - Pay-per-click is a google ads marketing method where you choose your keywords you want to rank on, and for every click you get on your site, you pay a certain amount to Google.

But when we are talking about SEO, we mainly mean organic SEO, where you can naturally rank on search engines without paying hefty amounts. PPC is a totally different line where you pay and your rank for that particular keyword. But organic SEO is about the efforts you put into ranking on a particular keyword. Organic SEO strategy includes:

  • 1.On-page SEO - It is referred to as the techniques used to improve user experience and website visibility. It includes adding Meta titles, descriptions, keywords, anchor text, etc. to make your page optimized. Here you also need to take care of the responsiveness of the website.
  • 2.Off-page SEO - It is all about link building and website promotion. You need to build links with other well-established sites on Google to improve trust in the eyes of Google. It will increase your domain authority, and you will stand a better chance to rank on different keywords.

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