Top 5 Digital Marketing Trends to look for in 2021

Posted by Stephen Taylor on December 17th, 2020

The year 2020 saw COVID-19 pandemic upending how businesses operate. Customers have experienced more products and services moving online and businesses working remotely. Customer responses during these COVID-19 months have given brand marketers varied insights into the digital marketing trends that are working in the new normal and what they can expect in 2021.

What are the top digital marketing trends for 2021 that your business can’t overlook to engage and retain customers and generate new high margin revenue? Here are the top five areas where dynamic brand marketers should invest their time and resources next year :

1. Rich Media Marketing

If anything, the COVID-19 pandemic made customers relate to more than ever before is rich media and video topping the list. To produce high performing advertising, rich media usage is expected to surge in 2021. Successful ad campaigns would require new rich media advertising platforms like moLotus to stay ahead of the competition. moLotus rich media ads have proven to amplify advertising efforts with the distribution of 5 rich media formats - Video, Slideshow, Brochure, Greetings & Showcase via mobile messaging. With the high impact video ads extending up to 2 minutes long, moLotus is expected to be the main driver of next years' developments in advertising. The enhanced richness offered by moLotus ads continues to increase customer engagement in 2021.

2. Conversational Marketing

Adding interactive elements to your customer communication is a great way to provide value and getting them more engaged with your brand. With 60% read rate and 35% response rate, conversational marketing is expected to disrupt traditional marketing platforms like emails with limited interaction options. (Source: Automat.ai) In 2021, digital marketing fraternity is expected to embrace tools like moLotus with multiple customer response options like SMS, Callback, Click URL, USSD, etc. Brands will interact more with customers not only about their products and services, but also innovative uses of them in the context of current situations to help build trust and confidence.

3. Hyper-personalization

In 2021 hyper-personalization would be the most preferred way of communicating and targeting online consumers with tailored products and services. According to research from McKinsey, hyper-personalization will be a key factor in attaining success in digital marketing. Next-gen marketing tools like moLotus would be the best choice for marketers using customer data, AI, and advanced algorithms to precisely personalize mobile marketing campaigns.

4. Digital Transformation

Following COVID-19, the pace of digital transformation has accelerated replacing the previous slow approach, changing the way businesses operate. With disruptive platforms like moLotus playing the pivotal role, digital transformation is expected to drive high margin revenues, improving the customer processes with speed, agility, and cost savings. moLotus driven digital transformation would assist organizations in managing Big Data, new customer onboarding, getting more conversions via mobile document submission, automating and streamlining recurring services, replacing plastic cards with mobile cards, and more.

5. Reach and Scalability

Even the most optimistic predictions would not have foreseen the rapid change in consumer behaviors that we have experienced in 2020. Marketing campaigns triggered by traditional platforms have fallen short in offering the kind of reach and scalability required to cater to this tech-savvy customer base. In 2021 brand marketers would be relying more on new-age tools like moLotus offering massive reach and scalability. Its spam-free technology quickly delivers automated messages to a huge customer database directly into their inbox on all mobile handsets, irrespective of phone type or model – 2G, 3G, 4G, 5G smartphones, i-phones, and feature phones without requiring any app download or data connection.

Taking into account these digital marketing trends could be a great way to start planning your 2021 digital marketing strategy. The new year brings you a breakthrough opportunity to shift resources from traditional and social media tools to the new age moLotus platform and generate more leads, grow sales, acquire and retain more customers. Focus on the imperatives - revenue & cost and leave the rest on moLotus.