TikTok For Business and Some TikTok Marketing Strategy

Posted by donutatwork on December 17th, 2020

Any company that has used social media as a marketing platform can attest to the truth that social media sites are currently the best way to get consumers’ attention. With consumers’ attention, you get engagement in shares, likes, comments, emoji replies etc., which are all a form of word of mouths for the posts with highest engagements get spread more online. TikTok is presently one of the hottest social media platforms alongside Instagram and Snapchat, and you might be thinking of trying it. For the business individual, you might be thinking how to capitalize it for your businesses. For whatever reasons, you shall find out more about TikTok and some marketing strategy in this article.

The TikTok Case

There are many statistical reasons why a company cannot afford to ignore TikTok in its marketing agendas. Here are a few of them:

• The App has over 500 million active users in the world.
• In the first business quarter of 2020, the App had recorded 315 million downloads
• It is also available in 155 countries
• TikTok records showed keen engagement from users with multiple access by 99% of users every day
• The app records an average of 1 million views on videos daily

TikTok is continually gaining fame in social media and is still offering better exposure for companies at lower rates than already established sites. Companies seeking to market themselves on the platform can maximize their outreach through content creation. The app has a challenge feature that allows a company to reach out to 65% of TikTok users. Your company could take advantage of this feature and create challenges to market itself. Whatever the content, it should result in spreading actions of Fun!

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