hero pleasure

Posted by shrisha sharma on December 20th, 2020

It was the first scooter produced and received quite favourably by Hero Honda, typically a motorcycle company. It sold 40,000 units a month as of 2013, and is second only to the Honda Activa in the rapidly rising scooter market.

At a marketing level, rather than at a commodity level, The hero Pleasure was unique. With the company tagline "Why should boys have all the fun?" conceived by team FCB-Ulka, it was marketed dramatically as a women's scooter. It therefore divided the overall scooter segment, with offerings being positioned either exclusively male or female. Thus The Enjoyment carved a niche for itself and easily grabbed nearly 17% of the industry in a brief span of time.

FEATURES

•        The Pleasure has a 102 cc (6.2 cu in) engine with a variable drive transmission system and a suspension system for the swingarm engine.
•        In 2013, the Pleasure saw a range of changes, including a Pleasure limited edition and the Brand New Pleasure.