5 Tips for Designing Effective Brochures

Posted by Rahul Shah on December 21st, 2020

Most of you must be wondering that in a digitally growing world like ours, is it still important to have a well-designed brochure? Well! The answer is yes! Brochure printing is very much relevant in today’s time. Along with your website, social networking, advertising, and marketing efforts, a company brochure is an integral part of your branding process. It plays a significant role in introducing your business and products to your prospects and clients. This vital piece of literature is the face of your business and acts as a reminder of your brand when handed over to your target audience.

A well-designed brochure serves as a perfect introduction to your business and can expand your company’s visibility. Hence, it is very important to choose a good brochure design. Even your brochure printing company can make a huge difference to the quality of your brochures. Nowadays, with the advent of technology, you can even find a good brochure design online.

It is important to understand that having the right kind of brochure is what matters. A well-designed, well-written brochure can help your company better. On the other hand, a badly designed brochure will fetch your brand negative image in the market. So it is not just the brochure that a company must think of incorporating in its marketing collateral but also think of a persuasive design.

Here are five tips for designing effective brochures:

1. Know your objective: This is the very first step in designing a brochure that your recipient will keep for future reference. Only when you know the objective behind having a brochure and what marketing goals you want to attain, you can design a perfect brochure for your business. Keep in mind which segment of the target audience you want to distribute your brochure to. Is it for everyone or some special clients or prospects? All of these things should be known beforehand to get an effective brochure design.
2. Select the correct paper: It is very important that all your elements of designing look the way you want it to look and create the same impression in the minds of the target audience what you desired for. To achieve this it is very important to consider the paper stock your brochure is going to be printed on, as well as the type of coating that you wish to apply. Always go for good quality paper stock and try to give some special finish such as glossy or matte. This helps in forming a positive perception of your company in your customer’s mind.
3. Balance the layout: Effective brochure design is very important in creating one with accessible product and service information. It has to be a mixture of elements working together in harmony that makes your brochure effective. Elements such as the font used, the content, images, and colors should be given utmost importance. These elements will work together to grab the attention of the readers. Use simple font type and keep the size big enough to read. Use colors that are pleasing to the eyes and are not too loud. High-resolution images will make your brochure look elegant. Make it as attractive as possible by keeping it simple and subtle.  The more useful your brochure is, the longer is its life span and higher the chance of it being passed on to other would-be customers.
4. Decide the number of folds: The number of folds can be a differentiating element in your brochure. Folds let you decide how your product and service information is presented to your recipient. You should go for folds that complement your content and present the information to your target audience in the order in which you want them to see and read. All the important and exclusive features should come at first and other ordinary information later. The number of folds also depends on the length of your content. However, it is advisable not to make it too lengthy and keep it short and simple to avoid your recipient getting bored and missing out on important characteristics of your brand.
5. Include a call-to-action: Call-to-action is the most important part of the brochure. This part leads your recipient to an intended action. It could be anything, whether it is to buy your products, check out your website, or avail of your discounts, you must always include a statement that will lead your customers back to you. Place it on the most highly visible part of your brochure. The back of the brochure can be a suitable option. Use visual cues, such as a bigger font or larger white space around it to make it stand out and be specific with what you want your recipients to do.

To make your brochure look incredibly attractive and make your first impression an ever-lasting one, you must hire a professional brochure designing and printing company. To make sure that your brochure pleases your target audience, you have to keep all the elements of design in place. Only a professional printing company can help you design an impactful brochure that will serve maximum marketing goals.

If you wish to make your company brochure exceptionally well-designed and are looking for a brochure printing and designing company online, then PrintStop is the right place to trust. To make your job even easier, visit PrintStop’s online storefront to get the perfect brochure design online that complements your business’s image.

PrintStop is an online professional printing company that has a wide range of customizable promotional tools such as brochures, flyers, and banners to help you attain maximum marketing goals. They offer brochure printing services to small and large businesses. You can buy high-quality efficiently designed brochures online at the ease of your home. Go to their website and browse through their free brochure templates or upload your design on the website and place orders for as many as you want. If you want your business to stand out with exclusively designed brochures, PrintStop will make that possible too with their in-house design team. They will assist you in the designing and printing of brochures that will enhance your business’s overall personality. They also have a price calculator on their online storefront to let you know about your overall expense. PrintStop provides the best brochure printing services in India. PrintStop will make your online brochure printing experience super smooth.