HOW TO SET ADWORDS BUDGET: HOW MUCH MONEY YOU SHOULD POUR IN?

Posted by pkaizen on December 23rd, 2020

Google AdWords is one of the most popular online advertising platforms. Its pay per click (PPC).  feature has attracted a lot of marketers as they need to pay only when someone clicks on those ads. or example, a bike selling company’s budget will be different than a clothing company. So, every company has a different budget. Branding and digital marketing companies can guide you set the budget and run an overall campaign. Following steps will guide you to determine how much money you should pour in your AdWords campaign.

Take help of Google’s keyword planner

The first step to launch a campaign on AdWords is to determine which keywords will be targeted and how much you are willing to pay for every click. Using Google’s keywords planner will help you in determining which keywords to target. It also provides insights on additional keywords that are needed to consider. Along with this information, it offers insights on how many users search for every keyword each month and how many other advertisers are competing to advertise those keywords. Begin your campaign when you thoroughly research and select AdWords to be targeted.

Conduct test campaign

Google offers basic guidelines for setting bids, you can stay close to those bids or you can realistically set a budget for each click. Then set a test budget. Though there is no guarantee that these test campaigns will be profitable, you can always earn that money back with an optimized strategy. You need at least 100 clicks to know whether the ad campaign is converting well for your organization. However, if you see no conversion, stop the campaign as soon as possible.

Use optimized strategy for campaigns

If you are spending money on ad campaigns, you need to determine whether those clicks are helping in generating the revenue. Moreover, you need to keep track of average cost per conversion. If average cost per conversion is and average sale is , then you are earning a significant return on investment. This implies that you need to keep average cost per conversion lower than average sales. In addition, you need to keep a close eye if the CTR is high and conversion is low. If this is the case, you need to find reasons and reconsider campaign strategy. Another step needs to be considered is to add negative keywords. These keywords are added based on non-converting traffic received for test ads. Moreover, they prevent your ad from showing up in search results for keywords that do not convert.

Kaizen Design Studio is one of the leading branding agencies in pune and instrumental in helping clients gain customers online. It can help you in setting AdWords budget and achieve high conversion rates.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in pune.

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