Marketing Resource Management Market 2020: Share, Growth by Forecast to 2026

Posted by Eshu Gupta on December 23rd, 2020


The geographic analysis of the Global Marketing Resource Management Market has been conducted for North America (the US, Canada, and Mexico), Europe (Germany, the UK, France, Italy, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and the rest of Asia-Pacific), the Middle East & Africa (Saudi Arabia, the UAE, South Africa, and the rest of the Middle East & Africa), and South America (Brazil, Argentina, Colombia, and the rest of South America).

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North America is currently dominating the marketing resource management market. The US is expected to have the largest market share in the marketing resource management market in the region, followed by Canada and Mexico. The region hosts a majority of the key players making the market highly competitive. These key players are focused on developing marketing resource management tools with advanced capabilities to cater to a wide application area across different industries, offering them a competitive advantage in the market. Additionally, the region has witnessed an increase in demand for marketing campaigns to promote the brands of the market players, thereby increasing the demand for marketing resource management solutions.

Europe follows North America and accounts for a considerable share in the marketing resource management market. Enterprises across the region are increasingly shifting towards online channels to increase their customer base and increase their market reach. Additionally, the growing need among enterprises to ensure brand promotion and adhere to the stringent regulatory compliance requirements in the region is further driving the market growth in the region.


Global Marketing Resource Management Market has been segmented based on Component, Deployment, Organization Size, Vertical, and Region.

By Component, the global market has been segmented into solution and service. The solution segment has been further bifurcated into project management, financial management, asset management, brand and advertising management, marketing analytics, and performance management. The service segment has been further classified into consulting and implementation, training, and support and maintenance.

By Deployment, the global market has been segmented into on-premise and on-cloud.

By Organization Size, the market has been bifurcated into large enterprises and small and medium-sized enterprises.

By Vertical, the global market has been segmented into IT and telecommunication, BFSI, media and entertainment, retail and e-commerce, healthcare, and others.

By Region, the marketing resource management market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

Regional Analysis:

Market Research Future (MRFR) study has covered the following countries in the regional analysis of the marketing resource management market: the US, Canada, and Mexico in North America, Germany, the UK, France, and Italy in Europe, China, Japan, India, and South Korea in Asia-Pacific, Saudi Arabia, the UAE, and South Africa in the Middle East & Africa, and Brazil, Argentina, and Colombia in South America.

North America currently dominates the marketing resource management and has a significant market share owing to the presence of the majority of key players in the market who are investing heavily in research & development to develop advanced solutions for managing various marketing related operations and resources. Furthermore, the region is also an early adopter of technology, and organizations across the region focus on marketing campaigns and activities to promote the increase in the market reach, which drives the demand for marketing resource management software.

Asia-Pacific is projected to be the fastest-growing regional market during the forecast period. Growing demand for cloud-based solutions and services and government policies supporting the growth of SMEs in the region is likely to drive the market growth. The region witnesses growing awareness among SMEs and large enterprises in the region to enhance their marketing campaigns and the projects to help promote and increase the brand reach. Europe is also expected to have a considerable share in the market. The Middle East & Africa and South America markets are projected to witness a steady growth rate during the study period.

Key Players:

The prominent players active in the global market for marketing resource management are IBM Corporation (US), SAP SE (Germany), SAS Institute, Inc. (US), Microsoft Corporation (US), Adobe Systems, Inc. (US), Infor, Inc. (US), Oracle, Inc. (US), HCL Technologies (India), Workfront, Inc. (US), North Plains Systems Corporation (Canada), Teradata Corporation (US), Aprimo (US), Broadridge (US), Sitecore (US), and Capital ID (Netherlands).

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Eshu Gupta

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Eshu Gupta
Joined: July 8th, 2020
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