The ultimate guide to choosing a professional eCommerce website design agency

Posted by Dax Beer on December 23rd, 2020

Nowadays, eCommerce is the biggest business and has been running for a long time. Although eCommerce sites and eCommerce mobile apps have been viewed with suspicion by many Internet users, now it's a common thing as email checking. Although I believe there are some internet users who have never shopped online, and it's becoming rarer day by day. 

As a designer, you can't ignore good eCommerce website design. Below you will find a comprehensive guide to creating great, eCommerce sites that will be completed with examples.

Check site is multi-product or single product

One of the significant differences in approach to designing an eCommerce website is whether it is a multi-product site or a single product site. A website that sells tons of products has very unique needs as compared to a site that only sells one product (Could be a physical product or a virtual product).

Often, a single product site is a single web page. It can also be formatted like letters, we're all familiar with them, not the best style from a design standpoint, but it tends to work in many industries.

Other single product sites have multiple pages especially for high-end and more expensive products, but they are relatively easy from an information architecture perspective.

A site that sells multiple products on their regular platform, on the other hand virtually multiple pages. How much depends largely on the number of products sold. Smaller sites sell only a handful of items, so it can only be a few pages. Other sites can sell thousands of items, requiring many more pages.

The design process of an eCommerce website

First of all, if it is a well-established product line or online store, then it's possible that many designs have already been implemented. Find out what they are from the beginning.

Another thing is to consider a photo of an existing product and whether you have a budget for a new product. All product photos you need to use look very minimal, but a very glamorous site design may not work or take some time to work and vice versa. It's better to know early on that you will only receive photos that collide badly, rather than should have to wait for the design to be complete. Thus making the product itself looks bad and costly.

The number of sales funnel and pages between the website's homepage and final page is also an important consideration and should be mapped out from the start.

A lot of investment goes into building a successful online store, but there are main three critical elements that every website needs:

The trustworthiness of the eCommerce website

Every eCommerce website must instill a sense of trust in shoppers. If the buyer doesn't think the website is trustworthy, otherwise they will open their business elsewhere. So gain more trust from the public to get more traffic and encouragement.

The simplicity of eCommerce website use

An online store needs to be simple in its way of working, if not in design. At no point should your shopkeeper stop thinking about what to do next.

Transparency of eCommerce website

Transparency goes hand in hand with credibility, but it goes further. Transparency means you need to find things like contact information and trade policies for things like transportation and revenue. It can be linked to content such as customer reviews on the site, and any comments from the dealer openly.

Conclusion

The basic elements of a good eCommerce website design should be known to every designer if only to find a customer at some point. Ignoring this aspect of the design will make customers dissatisfied with what you are doing, or customers will simply move on to another platform.