Advantages & Disadvantages of Yellow Pages Advertising

Posted by webdes on May 28th, 2014

The size of Yellow Pages can vary, depending on the population of the city the book covers. Yellow Pages can vary from thin, two-column books to thick, four-column books. Some Yellow Pages in large cities are two-volume sets. Whatever the case, there are certain advantages and disadvantages to advertising in the Yellow Pages. Highly Targeted One advantage of Yellow Pages advertising is that each ad is highly targeted. Yellow Pages targets people ready to buy.Yellow Pages has specific categories or headings in which advertisers can place an ad. A company can also place ads in multiple categories, if its business lends itself to multiple classifications. 24-Hour Coverage Yellow Pages are available for shoppers 24 hours per day; newspaper ads, for example, age and are discarded relatively quickly. The 24-hour availability can be particularly beneficial to the advertiser, when households use their Yellow Pages frequently. Most people store their Yellow Pages in drawers or cabinets near the phone so they can reference it when needed. Highly Effective Yellow Pages advertising can also be highly effective. Tracking the response elicited from a Yellow Pages ad is easy. Advertisers can set up a special line for the ad and count the responses, or ask callers where they learned about the business. Costly A key disadvantage of the Yellow Pages is that it can be extremely costly. Half- or full-page display ads can cost thousands per month in major cities. Many small businesses just starting out do not have that much money for advertising. There is also no guarantee their ROI will be profitable. Mayihelpyou is an internet based yellow pages business directory, aiming to generate real-time and genuine database of all business levels, locally as well as globally, so as to become a panacea for all business information seekers.

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