Fashion Influencer Marketing-a new Tool to Escalate Brands

Posted by KBV Research on December 24th, 2020

The fashion influencer marketing term has created a buzz for a decade. It is certainly a marketing technique that uses the power of social media to escalate a brand’s presence and product sales. Fashion influencers can collaborate with brands to use social media as a medium for marketing. It further creates a great opportunity for brands to increase their demands and product awareness.

In this digital age, social media platforms like Instagram, Whatsapp, Snapchat, etc have become an essential part of everyone’s life. Social media platforms have also played a vital role in the modern marketing process. Nowadays, many companies or brands are increasing their reach through social media platforms.

Many popular and global brands have understood the power of social media and utilize this to increase their brand awareness. Fashion influencer marketing constructs brand loyalty for many brands and companies to their audience via posts and stories.

How Fashion influencers became a marketing tool for the brands

Social media platforms have received limelight for a few years that made social media a major platform used for marketing processes in many companies. These fashion influencers are the people who have the talent to showcase their choices and help others in forming one with their recommendations. The fashion influencers update their audience about the latest trends and recommend the products that suit the trends.

Moreover, fashion influencers are the opinion leaders who have a huge follower base, which makes them a public figure. Many big brands indulge fashion influencers as a channel to increase their product sales and raise awareness among people about their brands. Almost every social media user follows an influencer that suits their interest.

Every influencer has its domain, in which they work that allows the companies to select influencers that can make a difference for the company. Likewise, big fashion brands connect with their selective influencers and convey a message through them, which increases their demand and brand loyalty. The fashion influencers update their audience about the latest trends.

Advantages of Fashion influencer marketing

There are various advantages fashion influencer marketing has that make it a better option for brands to inculcate it in their marketing strategies. So, a few advantages are mentioned below:

1. Brand loyalty- fashion influencers have a huge reach that helps in building the trust of the audience on the brand. Fashion influencer's posts and stories are used by companies for the same.
2. Easy product launch- Many brands and companies launch their products and services via fashion influencer marketing. It makes a buzz of the product in the market.
3. Product awareness- fashion influencer marketing helps the brands to create awareness about their products. So, fashion influencers use recommendation for the same.
4. Targeting potential customers- Fashion influencers help the brand to target their potential customers, which creates demand and sales of a product.

Segments of the Fashion influencers

Social media platforms like Instagram, have a more young audience in the age group of 18-34. It helps the brand to target these young minds through their favorite influencers. Afterward, they create brand awareness and product demand. There are many young influencers who are working hard to make their place in the market. Most of them have huge followings, which give them more attention from big brands. These influencers are classified as follows:

Based on the size of the followers

Social media influencers can be categorized on the basis of their audience like:

1. Nano influencers
2. Micro-influencers
3. Macro influencers
4. Mega influencers

Category of fashion influencers

Fashion influencers can be classified on the basis of the products they deal with, like the below:

1. Jewelry and accessories- Some influencers deal in accessories and jewelry which further give opportunities to jewelry and accessories brands.
2. Clothing- There are many influencers who deal with clothing. Then update people about the new fashion trends or OOTD (outfit of the day).
3. Makeup and cosmetics- Influencers who deal in makeup, skincare, haircare, etc. suggest it to people. They help people to enhance their beauty and which product is good for them.

To Sum up

The fashion Influencer marketing market has seen tremendous growth in the last few years. They aware of the audience of new products, update them about the new fashion trends, and many more. This helps the brand in creating opportunities for the brands to market their product through them.

The engagement rate and reach of these fashion influencers are huge in amount. The Social Search Optimization and Social Search Engine provide a great opportunity for the companies to attract their potential customers and increase their product demand through it.

Increasing social media users, high engagement rates, and high reach are some of the reason that drives the fashion influencers marketing market. The big brands select influencers working in their domain to fulfill their company’s objectives.