IMPORTANT CHARACTERISTICS OF A GREAT LOGOPosted by pkaizen on December 25th, 2020 Logos reflect what a business or an organization is about. It reflects the philosophy of a brand. Creating a logo is one of the major tasks as it helps businesses and organizations get noticed, talked about, and remembered. Simplicity From Nike’s swoosh to McDonald’s two inverted curves logo in the shape of M, great logos are the simplest. This helps people in remembering and recognizing a company among the chunk of competitors. A simple logo makes engagement with people easier, so spending time in achieving simplicity will make a brand recognizable instantly. Great logos are timeless, iconic, and most importantly, simple. Relevancy Great logos are relevant to brands they represent. Nike’s swoosh sign shows people will achieve the high amount of speed in no time. Or IBM’s machine-inspired logo shows relevance to what the company does. The type of expression, color, ideas, and images associate themselves with people’s mind. Brands invest heavily in making these logos and try to adapt according to the relevancy of the market. Scalability Scalability means logos look great no matter what their size is. This characteristic plays a crucial role in the today’s world of internet. People visit websites on different devices with different sizes of screens, so a great looking logo should be designed to make a lasting impression from any screen size. A scalable logo can be of great benefit to a brand to get remembered and recognized in the herd. Being one of the leading branding agencies in pune and gaining wide experience in creating logos, Kaizen Design Studio helps companies in creating a great logo that conveys what their brands represent and increases brand awareness. About Us Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. ‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in pune. Contact Us Sr.No. 20/3/2, Pashan Road, Near to Maratha Mandir, Bavdhan Khurd, Pune, 411021 Email Id : info@kaizendesignstudio.com Website : https://www.kaizendesignstudio.com/ Like it? Share it! More by this author |