How to create a great logo?

Posted by pkaizen on December 25th, 2020

A logo is an essential and integral part of the brand and it is the design by which people recognize the brand. Though there are logos that are too small and simple, there is a great deal of work involved in coming to the final design. There are five common characteristics of great logos.


All great logos are easily recognizable and memorable. The Twitter’s logo of a bird tweeting, Apple’s logo of apple, or Audi’s logo of four rings, all of these have made the long-lasting impression on people’s minds. They will not be forgotten. Anyone will recognize them in no time. On the other hand, whenever we hear the name of these brands, their logos come in our mind easily. This is what great logos do. They make people memorize them easily.


A great logo stands out from the crowd and there is no room for misunderstanding with other brands. Else, it will harm the profitability and reputation of the brand. Apple’s logo cannot be misunderstood with other computer and device manufacturing companies, or Coca-Cola’s logo cannot be recognized be with other soda companies. This individuality makes them easily distinguishable from other companies in the same business.

Companies have been spending huge time and money on making a logo that reflects their core values and conveys what their brands represent. Moreover, they are talking help of branding companies to do that.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id :

Website :

Like it? Share it!


About the Author

Joined: December 3rd, 2020
Articles Posted: 396

More by this author