Posted by pkaizen on December 25th, 2020

A logo is the face of a brand. It makes the first impression on customers and it is important to make the first impression a lasting one. It connects with people on a subconscious level and decides what people should think about the brand. Along with creating a brand identity, it is important to make it appealing. Creating a logo that represents brand identity and connects people emotionally will help businesses stay in the game for a long time.

Be appealing

An unappealing logo will drive people away from the brand and has a low recall value. Understand the target audience and design a logo accordingly that echoes their emotions. If the target audience can relate themselves to the logo, they will opt for the brand. For instance, if Red Bull creates a logo that shows a bull in red color, it will not appeal to its target audience. But its current logo in which bulls in red color are charged toward each other creates an adventurous and energetic identity. So, it appeals to people and they opt for the brand.

Timeless logos are perfect logos

Following the trends is a bad idea. Trends change and this fact may affect the brand which created a logo based on the trend. It will wear out the brand identity and the brand will be lost in the clutter. So creating a timeless logo is of an utmost necessity. Logos of Nike, Coca-Cola, and Apple are timeless. They are never outdated and have a strong recall value. They are relevant at every age and will be relevant in future.

Simplicity is the best

Avoiding a clutter and simplifying the design will help people in having a strong recall value. Using the right fonts and colors to convey emotions is important along with appealing people with the right shapes of a logo.

Being one of the leading branding agency in pune, Kaizen Design Studio helps businesses create logos that have strong recall value along with connecting with their customers, creating awareness for the brand, and standing out among competitors.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

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Joined: December 3rd, 2020
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