Top 5 Ways to Use Instagram Effectively

Posted by LauraDerb on December 25th, 2020

Instagram is currently used by millions of people around the world and it has never been easier to take photos and share them with your friends! However, Instagram can be used in a very effective way, not only for networking but also for marketing purposes. If you have a business and you want to promote it in the online environment, this can be a great promotional tool. That said, here are 5 of the best ways to use Instagram effectively:

1. Hashtags can work like magic!

Twitter uses them, Instagram uses them, and recently Facebook has also implemented hashtags. In fact, Instagram users interact mainly via hashtags, which is why you need to learn how to use them to your best interest. This aspect can be especially useful for companies that are looking for followers as it allows them to make their content searchable and it will also trigger a viral effect that benefits the company in the long run.

2. Photos and videos can tell a story

A photo can be worth a thousand words, and everyone knows it. Instagram is all about photos, but taking random photos does not take you very far, especially if you plan to use Instagram mainly for marketing purposes. One of the best, fastest and easiest ways to increase brand awareness and increase sales is to send pictures of your product constantly: they do not even have to be professional, they just need to highlight the most important features and functions of that product and to appeal to the general public.

The same goes for videos: you can share videos with your employees in action, or you can make product reviews. Regardless of your choice, videos and images are very likely to go viral, as people love media files more than text, and they will likely remember them over the years. If you own a new business and you want to create a name for yourself, then photos and videos will definitely come in Likes, Followers, and Views.

3. Competitions

People love freebies, discounts and all sorts of promotional offers, which is why you can never go wrong with a contest. A competition is a win-win: your customers get a free product or service, while you get the chance to increase brand recognition. A great way to use Instagram for contests is to encourage people to share their own photos of your product and reward the most suggestive or original image. At the same time, you can use various tools that allow you to easily embed an Instagram feed or a hashtag feed on your site.

4. Keep track of your success

It is important to track the success of your Instagram marketing campaign. Fortunately, there are many comprehensive and easy-to-use applications that allow you to track customer growth, see which are your most popular posts, decide when is the right time to post content, etc. As irrelevant as these details may seem at first glance, they can actually make a difference.

5. Connect to your user

It is important to keep in touch with your customers, especially for small and medium-sized businesses that have a limited target market. You can show your customers that you like their feedback by simply answering their comments or questions. This not only attracts user-generated content, but it also improves credibility and increases your company's visibility. Do not underestimate the strength of your Instagram followers as they can contribute to the success of your business!

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