Google Mobile SEO Best Practices For Mobile-First Indexing In 2021Posted by samyak online on December 26th, 2020 As the completion of rolling out of the ‘Mobile-first indexing’ algorithm update is ending in March 2021, the whisper about mobile SEO is getting louder. Although many businesses have mobile-friendly version of their websites, the majority of business mobile websites are not optimized for a competitive ranking in ‘Mobile-first indexing’ search results. Here comes the role of mobile SEO services.
Just go through this short mobile SEO checklist, if your mobile responsive business website-
2. Separate URLs: The use of different URLs displays the size-optimized web content according to specific mobile devices. 3. Dynamic Serving: Use of ‘Vary HTTP header’ changes the signal according to page requests of user-agent.
2. Let Google to crawl all the web pages. Explore ‘Google Search Console’ reports to find out the errors in the robots.txt file that directs the Googlebot what to crawl and what not to crawl. Don’t block JavaScript and CSS files. 4. Optimize the headings and heading tags to be traced by Google; and keep these the same for mobile site and desktop version. 5. Optimize the quality of videos. Encode the videos to work on mobile devices also. You may opt for MP4 file or HTTP live streaming according to the nature of the video. Alt text and VideoObject structured data should be same as that of the desktop web version. 6. Optimize images for optimum speed. Optimize titles, captions, text, filenames etc for competitive ranking in Mobile-first indexing. URL inspection tool in the Search Console will help you test the quality of loaded images. 7. Keep the easy to read web page content the same in both versions. It supports the visitors to act in similar fashion irrespective to devices they use. 8. Use “Viewport Content” tag. It makes the content adaptive to different mobile devices. 9. Use Schema structured data; it empowers your mobile website to stand out in Mobile-first indexing. The other three simple but often ignored hacks for smart mobile SEO are – use small header images, use more ‘Negative Space’, and use ‘Social Buttons’ in a bar.
Mobile-first index algorithm means that mobile UX signal will get more weight as a ranking signal. If the bounce rate at your website is found high, the website is sure to suffer in the ranking. To check the deliverance of mobile SEO services and the quality mobile website, it is better to compare the bounce rate of the desktop version and mobile version periodically. Like it? Share it!More by this author |