What Will Backlinks Be Like in 100 Years?

Posted by Tocco on December 26th, 2020

Consumers today, trust information from a third party more than a brand itself and there's no better endorsement a brand can get than a nod from an influencer. If anything has become more apparent to marketers this year, it's the value of reaching potential customers through influencers.

™

Having even just one relationship with an online influencer can have a significant impact on your business. Influencer endorsements can come in the shape of a share, a quote or a link to your site/blog post. They provide social proof that your blog post is worth reading, your website is worth bookmarking or your name is worth mentioning.

Business owners seek relationships with influencers because these people help shape consumer decision making by popularizing products and ideas, and promoting things across multiple channels. But how do we connect with them? The good news is that many top influencers happen to be fairly accessible, even when you think it's impossible to connect with them.

Unfortunately, most people treat influencer marketing like any other business transaction. They end up coming off as self-serving; they fail to prove their value to influencers, and their campaigns flop before even taking off. Don't see influencers as an opportunity for backlinks, likes or re-tweets - see them as an opportunity to connect and become their friend!

Here are some ways you can connect with them...

1. Begin with Whom You Already Know

Start with your existing connections and lists online and segment them according to their area of expertise. Pay attention to:

Reach out to the people you want to forge a relationship with by sharing their content. Comment on their blog and/or social media, join their professional groups, and tag them in your posts. As you promote other brands, chances are they will start noticing you and your business.

2. Don't Just Say 'Hi', Offer an Interview

On social media, don't just reach out and introduce yourself - go a step further and offer to interview the individual, either over e-mail or meet for lunch or dinner. This can be framed as an interview that you want to post on your blog or simply an opportunity for you to pick the person's brain. Successful people often enjoy telling their story. This will not only benefit you and your brand, but also the influencer in question.

3. Know What You Can Offer and Do it for Free

When you connect with an online influencer, it is important that you know what value it is that you are bringing. This could be something as simple as your time, your graphic design skills or your talent for short sales. You should offer to donate your time and skills for free. When you offer enough value and deliver a good product to an influential person you create an opportunity for that person to recommend you to his or her network.

4. Minimize the Hassle for Them

If you want influencers to share your content, or talk about your brand with their followers, make sure it's not a hassle for them. Try to keep things as effortless as possible so they'll be more open to helping you out - provide them with all the information they'll need without them having to ask you. Additionally, make it clear what you expect from them in return - whether you want them to just mention your brand name or review your product in detail or create unique content featuring your product, etc.

5. Give Them Creative Control

One of the things influencers hate as much as brands that don't pay enough is brands that are far too controlling of what the influencer posts. A majority of influencers don't work with a brand more than once if the brand is too restrictive with their content guidelines. This trend suggests that it's crucial for brands to provide creative control to the influencers they work with, otherwise, it could frustrate the influencers and make them feel less inclined to portray your brand in a good light. Plus, dictating every aspect of the content your influencer should create could harm the quality of the content itself.

Link building continues to be the foundation of SEO efforts. Good quality links make users and search engines trust the business website and view it as an authority in its niche. If you have a website in Birmingham Blog Comments and struggling with link building efforts, below given is a roadmap to make your link building experience easier and hassle-free.

Guest blogging

Guest blogging or posting is one of the most effective and ROI-oriented link building strategies that you should consider. Guest posting can help you gain DoFollow backlinks. But, you should steer clear of spam posting inferior quality content for the explicit purpose of getting backlinks. You need to create original, relevant and informative content that will help establish your brand as an authority in your niche. The next step is to find authoritative websites that accept guest posts. Send your guest blog to those websites and wait for their acceptance. Once accepted, you can reap the benefits of more traffic, brand awareness and so on.Provide high-value comments on other websites

If you are providing your valuable comment in a popular blog, you can be sure of someone seeing it. Make sure that your comment is constructive and succinct. This will prompt a response and you can gain a backlink. This is one of those rare situations where everyone wins. The writer of the popular blog gains some attention whilst your website gains backlinks.Find and fix broken links

There might be times when you click on a link, but it does not take you anywhere. Such links are referred to as broken links and a 404 error will be displayed. There might even be accompanying message saying that the website requested is no longer present or available. You can make a note of such websites and drop a note to the webmaster of these websites. You can simply let the webmaster know of the broken link or you can request that your link is fitted to the missing content. However, you have to make sure that you have a content that relates to the link and matches your niche. In most cases, webmasters are eager to replace broken links with something relevant. But, the trick is to find websites that are genuine and of high authority. For that, you can seek the help of a professional online SEO agency in Birmingham.Target the people commenting on the content of influencers

If someone is taking the time to comment, it means that they care about the value that the content is providing. Also, it is highly likely that they might be willing to check your content, if it is offering more or equal value than that of the original article. By reaching out to them, you can get a lot of links thanks to their potential of sharing your content.

So, these are a few of the tactics that you can implement to build a robust backlink profile. For more information, you can reach out to an SEO agency in Birmingham.