Top Emerging Trends Of Frozen Fruit Bar Market Progress Forecast 2025

Posted by Mrudula Anil Karmarkar on December 28th, 2020

The global frozen fruit bar market size is expected to reach USD 18.43 million by 2025, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 7.5% during the forecast period. Rising demand for innovative flavors coupled with the tendency of impulse buying among consumers is expected to drive the growth.

Amidst the global pandemic crisis and the indefinite lockdown across nations, the consumer food & beverage industry first witnessed high demand for household staples, healthy food items, and consumables with longer shelf lives. The demand for frozen food products, fruits & vegetables, eggs, flour, and whole grains, among others, witnessed a considerable increase during the early stages of the crisis. Presently, most companies in the industry are faced with low consumption of their products and supply chain challenges. The companies are focusing more on altering their supply chains in order to reinforce their online presence and delivery measures, in an attempt to adapt to the present business environment. The changes in consumer buying behavior and the dynamic shifts towards online and D2C distribution channels may have serious implications on the near future growth of the industry. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.

Asia Pacific is expected to witness the fastest growth in near future, owing to supportive government policies and growing population. North America is estimated to hold the maximum market shares of approximately USD 4.42 million by 2025. As a result of growing demand for tropical fruits in U.S. and European countries, many large scale manufacturers are getting into the market, especially in developed regions like Europe and U.S., among others.

Frozen fruit bars are available in various flavors. The circus flavor is projected to hold the maximum market share of approximately USD 2.32 million by 2025. Availability of variety of flavors and rising consumption of frozen fruit bars as snack are some of the major market drivers.

Manufacturers are introducing innovative new products by including exotic organic flavors, functional ingredients, and herbal fillings, in product formulations to meet the consumer demand. For instance, companies are making other exotic flavors such as lemons, coconuts, and tropical fruits to bring variety. Companies are making low-fat and low-calorie bars to cater to high demand from health-conscious consumers, which is expected to further drive the product demand.

Further key findings from the report suggest:

  • Asia Pacific is expected to expand at a CAGR of 11.5% over the forecast period, due to the growing demand for organic and health fruit products
  • India held 36.26% of the overall Asia Pacific frozen fruit bars market in 2018 on account of high demand for different tropical fruits
  • The low fat product segment is expected to witness the fastest growth owing to the growing demand for low calorie products
  • Manufacturers are aiming to achieve optimum business growth by implementing strategies such as acquisitions, joint ventures, capacity expansions, new product developments, promotion of key product brands, and significant investments in R&D

The global frozen fruit bar market size was estimated at USD 11.10 million in 2018 and anticipated to expand at a CAGR of 7.5% from 2019 to 2025. Growing impulse buying and demand for innovative flavors, especially in developing countries, is anticipated to drive the growth. Central and South America, Asia Pacific, and Middle East & Africa (MEA) are expected to emerge as the prominent regions in the forthcoming years.

China, India, and other countries from Asia Pacific are witnessing significant rise in demand for frozen fruit bars, due to changing climatic conditions and rising number of consumers. Low-fat products are anticipated to witness significant growth, due to rising health consciousness. Consumers with lactose intolerances prefer low-fat products. Many companies mix fruit flavored essences in these bars, as some fruits are expensive. These essences can lead many diseases including cancer and stomach related infections.

Companies are coming up with many innovative and new flavors to boost revenue generation opportunities. For instance, Nestle added new coconut and banana flavors in their range of frozen fruit bars. Coconut with Banana makes a good combination and coconut water mixed with creamy banana gives real and smooth frozen treat. Introduction of new and innovative flavors is projected to drive the sales, and thus lead to growth of the overall market.

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Some of the key market players are Nestlé S.A; Natural Fruit Corporation; Solero, Andrades Desserts; J&J Snack Foods Corp.; Ice Pop Factory; Modern Pop; Unilever plc (Fruttare Brand); and Eclectic Food Services Inc. The companies are collaborating with the retail stores like Tesco plc and Walmart among others. Furthermore, rising consumer awareness is increasing due to these tie-ups with the stores, leading to increased sales.

Several companies use purees of fruits to make the product cost effective. However, owing to rising consumer awareness, most manufacturers focus on using high quality raw materials and fresh fruits to maintain taste, texture, and flavor of the product. Rising popularity of organic food products is anticipated to bode well for the production of organic fruit bars. Availability of such variety of product is projected to fuel the market over the forecast period.

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the global frozen fruit bar market report based on product, flavor, and region:

  • Product Outlook (Revenue, USD Thousands, 2015 - 2025)
    • Original
    • Low Fat
  • Flavor Outlook (Revenue, USD Thousands, 2015 - 2025)
    • Citrus
    • Pineapple
    • Grape
    • Apple
    • Mango
    • Coconut
    • Others

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For More Information:www.grandviewresearch.com

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
Joined: July 2nd, 2020
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