Today, Snapchat 166 million daily active users are proving its worth and clearly states that the app is here to stay. Still too many people struggle to find out a way by which they can make use of Snapchat for their business. In fact, marketers still hesitate to use Snapchat as a potential social media marketing platform to market a business.
The biggest reason behind Snapchat's appeal is the creativity that it offers its users to express and the fact that the content spread on it disappears within a span of 10 seconds. Marketers can take advantage of this sense of urgency for a lot of reaches that too without spending much.
Here is a quick glance at how marketers can leverage this ever engaging platform to initiate their successful Snapchat marketing campaigns. Let's have a look!
Create a Buzz!
Tease your audience with photos or videos that last only for a few seconds. You can use this feature of Snapchat to announce a new product launch or to highlight some events. This kind of announcement will surely create a buzz among your audience and make them curious enough to keep them coming back for more information.
Give your users a Glance!
Use Snapchat's amazing features, captions, and drawing tools to display off your corporate culture. You can even give your audience a quick glimpse of how a particular product is manufactured. This is really a good strategy to develop the interest of your product among your visitors.
Take advantage of Snap Ads!
Snap ads are another advantage of Snapchat which is just 10 second long vertical videos appear in between the stories. Make them as creative as you can capture the attention of your target audience and in this way, you can also increase the number of your followers.
Keep your marketing strategy youthful!
According to the stats, the biggest portion of the Snapchat audience is between the age group of 12-34. So keep your stories Disney like and try to make it fun and colorful instead of a black and white slideshow. Escape your brand from the corporate stuffiness on this platform. Keep it youthful but professional.
So these are some of the ways for marketers to bring their business on Snapchat.
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