How to use explainer videos effectivelyPosted by pkaizen on December 28th, 2020 Explainer videos are one of the important parts of the business on educating consumers on how to use the product in the best way. It helps in reaching more consumers without being physically present to give a demonstration. However, using these videos efficiently is essential to gain widespread consumers base. They also help in creating brand awareness. Homepage This is the most common place where the explainer video is placed. Customers check the website before buying the product and placing the video on the homepage would reap great benefits in making the buying decision. Placing the video appropriately on the homepage is also essential as many visitors do not scroll down. Email marketing Entice your target audience to buy the product by including the explainer video in an email marketing campaign. Moreover, call to action at the end will help in growing the website traffic and create awareness about the new product launches. People will be inclined to purchase the product after watching the video in the email rather than open a website page. Blog Only textual information on blogs will be disinteresting and boring after some time. Adding the video along with textual information will offer an edge to the information to be conveyed. The video content is more engaging and highly understandable. Moreover, it will help in raising the ranking in search engines. Presentations During conferences or meeting with investors, these explainer videos become a great tool to convey a lot of information about your product in a short time. While introducing your product at conferences, use the video to drive engagement and provide information. About Us Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. ‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in pune. Contact Us Sr.No. 20/3/2, Pashan Road, Near to Maratha Mandir, Bavdhan Khurd, Pune, 411021 Email Id : info@kaizendesignstudio.com Website : https://www.kaizendesignstudio.com/ Like it? Share it! More by this author |