Common Obstacles To Overcome When Starting A Vape Shop

Posted by VAPESPOT on December 29th, 2020

If you want to start a successful vape shop in NZ, you have to do it right to avoid running into losses. Nowadays, there are a lot of vape shops and this means a lot of competition. For you to sand out and make profits, you have to do things differently from your competitors. This means that you have to overcome all the obstacles in the industry.

Overpaying for retail space

A business must have a good location but the best location is not necessarily the most highly visible or the most high-trafficked. I have seen some vape stores flourish without being close to an expensive mall where you will have to deal with judgmental parents and a lot of underage kids. Don’t think like a greedy person trying to make quick money and get rich quickly. Stop looking at potential clients as idiots, addicts or sheep and focus fully on utilizing a space you can afford.

You should think like a vaper and try to find some nearby vape stores in your area. Plan your location so you will be providing convenience in a populated area without impinging on other people’s territory. While completion is good for business, oversaturation in one area will not help. You can even split office space with another business to test it out before you sign an expensive long-term lease. You can even start with a vape store online before you open a physical store.

Ignoring sales opportunities

While you opened a store targeting a particular group of people, you should not lock out other opportunities. For example, when you open a store targeting locals, you should not ignore selling to tourists. If you are in business and want to make a lot of money then it is important to look for every sales opportunity. If you do not then someone else will maximize their revenue and run you out of business.

Getting listed on Google Maps, Yelp and Apple Maps is very easy and gets you listed on other widely used GPS map systems as well. Anyone looking for a physical store online will use these programs, so if you are not listed, you do not exist to a large potential customer base. You need to encourage your customers to rate your business.

You can easily run out of business if you do not have a website. Starting a website nowadays is not very expensive. Once you have a professional website, you should get it listed on search engines like Bing and Google to increase your online visibility.

Forgetting customers

If you want your vape shop in New Zealand to be successful then you need to offer world-class customer service. You should always have a friendly person online willing to help customers. Don’temploy a cool guy with attitude who will talk harshly to clients and make them go away. Stop discriminating and be friendly to your customers. Treat your customers with respect and you will see increases in profits. https://www.vapespot.co.nz