Amazing Content Writing Tips for 2021

Posted by Pikdigital Marketing Agency in Toronto on December 29th, 2020

For those who know about SEO or digital marketing, you know that without any doubt that content is king for a search engine such as Google or yahoo.

Content marketing strategy is one of the most important aspects of SEO services in Toronto.

However, web copywriting is not the only important point in this whole process. To be honest, this is the whole article to look forward to if SEO is important to you and Amazing Content Writing Tips for 2021.

In This Article

• Make an SEO strategy
• How to write content for SEO in 2021?
• Make a Catchy Title
• Add Images in content
• Add content in the description
• Introducing an article
• Add Heading tags to your text
• Update your text
• Create a net linking strategy

Make an SEO strategy

Before starting any SEO work for a website, it is more than good to prepare with an action plan. Your SEO strategy will of course flow from this strategy. The goal will undoubtedly be to improve positioning on Google and Bing.

However, it is important to understand that web referencing takes time, compared to paid referencing which is faster, or even instantaneous. In any case, a good SEO strategy certainly increases the positioning of a site.

How to write content for SEO in 2021?

Optimizing content in SEO involves writing a copy so that the search engine can consider it. You must therefore put forward specific keywords while highlighting the natural side of the content.

One of the first rules when it comes to writing an SEO article is the right choice of keywords. For example, you want to highlight a single keyword, Apple and you will never come in the first position for that keyword. 

You may have to think of a group of keywords that are much more promising. You can also include a notion of geo location by adding the name of a city. 

There are also, sometimes, variants of the keywords. For example, the keyword web referencing could have as a variant the keywords natural referencing and SEO. 

Synonyms are always useful when writing an SEO article. The goal is certainly not to repeat the same keywords over and over again in a text. Keyword intent is very important for any content.  

If the content is important, you must also pay attention to the words chosen and their repetition. You should include the keywords naturally and logically in the article.

Make a Catchy Title

Make a catchy title with help of an online title generator or google trend. Include your focus keyword in the title is a must.

The title of your content must be particularly well-thought-out. You are entitled to 60 characters to designate the title (Meta title).

Add Images in content

Images offer an attractive visual to the content that helps to attract users.

Images connect with people instantly, the better/clear the image the more people will connect with your content.

If your article is 500 words, maybe put two images. If your article has more than 2000 words, plan 4 or 5 images. Go as you see fit. The important thing is to also have image content in your SEO article

Add content in the description

In addition to the meta title, you can include a meta description that will be listed on the google search engine. 

In addition to the meta title, you can include a meta description that will be listed on the Google search engine. Google displays 160 characters. 

However, it will read the 320 characters in total. Your strike force must therefore be in the first 160 characters.

With this meta description, it's time to include some keyword variations. 

Each sentence should at least include a group of keywords to increase the positioning of your article and the site in general.

Introducing an article

Introducing your SEO article is essential. This is one of the main points. Imperatively, you must include the selected keyword group from the start. Ideally in the first sentence. 

This will help with the positioning of the site, but also so that readers can read more than the first hundred words of your article.

Add Heading tags to your text

Google especially likes it when there is certain architecture to your content. There are tags called Heading tags that help position the article in Google. 

Six beacons are available: H1, H2, H3, H4, H5, and H6. The H1 is dedicated strictly to the title of the article. You must have the only H1 on your page. 

H2 is often the subtitle and the H3, the subtitle. Thus in SEO services in Toronto, you are going to have beautiful content architecture.

Update your text

You have to believe that you shouldn't update an article. On the contrary! It becomes interesting for Google when an article is regularly updated. 

So, this article will come back to life in the eyes of Google because you put the effort into making it even more relevant and interesting for your readers.

One of the great ways to revive an article with new content is with user comments. Writing comments and reviews of an article helps revive the article and Google loves it!

It is also a good way to increase the number of words. The minimum remains for texts of 500 words. However, the trend on the web is now over 2000 words to help push an article on Google. And yes! This is also web referencing.

Create a net linking strategy

It is important to include, in the article that you made, internal links to your site. This will help a lot of the other pages on your site to market them. 

You can also go back to old articles to add a link to this new writing. You can also add outgoing links. It is not negative. On the contrary! To the extent that outgoing links, also known as backlink, relate to the subject of the site and the subject of the article.

You can also try to get backlinks from other external sites to your article. This will further push your article to get seen and known. You can use social media to announce the arrival of a new article and drive traffic to your site