How can you customize your content according to the social media platforms?

Posted by shaik on December 29th, 2020

To increase brand recognition, the Company must capture and hold their customer’s interest, which is most effectively attained through active engagements. Though traditional methods help a lot, you can enable online visibility by utilizing social media for social media marketing strategies.

No matter what the platform is, 'Being consistent with your engagement activities’ is the name of the game. But, along with the variety of social media platforms to choose from, we need to understand that the algorithm for each of them is different. And thus, the tone of the same content needs to be customized to be shared through the other mediums. 

Let’s discuss how we can share a similar piece of content across these platforms.

Choose your words wisely on Twitter.

Twitter prefers summaries over extended explanatory captions. Its 140-word limit, including spaces, characters, etc., makes it challenging to choose only the right words and still make up an attractive appeal. One-liners work best on Twitter.

You have to gauge when your target audience is the most active and schedule tweets at that time. Twitter is useful for getting quick updates and news related to people and brands too. To increase engagement, utilization of correct hashtags can help start a conversation thread. So, a catchy one-liner, images along with the link, using hashtags, and being consistent is the formula to use Twitter as your social media marketing platform.

Use @mentions to increase reach on Instagram.

Nowadays, almost everyone is active on Instagram, often looking at other people’s seemingly perfect life and whining. Instagram can be an effective platform to market your business. Being more popular among youth, Instagram is ideal for promoting youth-oriented products.

Sharing images and videos that are both appealing and explaining the motive behind the posts helps attract the target audience. To increase engagement, you need to use hashtags associated with your company or the position, mention people you work with, quotes, post related stories, and be consistent.

Be approachable on Facebook.

Facebook has always been a very conversational and approachable platform. According to the statistics, Facebook is considered the largest social media platform in the world. Pick up a relaxed tone when you post something by adding a caption that fits in well with your customer’s Facebook feed.

Posting often can also help customers engage with your company. Add links to get your ultimate work done. But, while posting videos, post them directly, as people are more likely to watch them when they come across the video on their feed than from links.

Be professional on LinkedIn.

The primary purpose of LinkedIn is professional networking. It is the most business-oriented platform for you. LinkedIn is content-oriented; an added image works fine too. You can share blog posts, videos, infographics, and any content involving information about the product or the business.

Contents are having relevant short, yet captivating summaries may lead your audience to your page. Thus, they can know more about the job postings, relevant information, and most importantly, about your company.

Be goal-oriented on Pinterest.

Pinterest is a cool platform, and people mostly look forward to getting inspired by the posts. Using goal-oriented images and attaching the links that lead to the relevant page gives your marketing strategy a push.

No one reads captions, and so the images must be able to explain what you want. Using quotes on images to explain the 'whys' can be a useful option too. Just know your goals, and talk about them.

Using social media platforms effectively, sharing the same content won't get your work done. Understanding the algorithm and the different aspects, what your audience is there for, and customizing your content helps you step up your game and gives you a competitive edge.