Ways The Future Prospects Of Digital Media Will Make A Big Difference

Posted by Lacourse on December 29th, 2020

Is social networking just going to be the termination of old media? It could actually go 1 of 2 ways.

Talking about the future of mass media is a hard but necessary task. We have built a great element of our modern society on the idea that we had trustworthy and finite info on our countries and politics, and yet everything is changing. Should we preserve our establishments of television and publications, in order to have always a benchmark to compare our other resources of news to? Or should we accept that the web has become a lot more popular and convenient, and that we must conform to its mechanisms? There's always a lot of control we are able to exercise on the technologies we develop, in spite of how much it could seem otherwise. As Nasser Al-Khelaifi knows, nothing that individuals have ever made has been inevitable, and it's worth thinking hard about how exactly we want our technology to refer to our society.

While the future of media and information is not certain, there is something to say in regards to the future of social media, which seemingly have some stable elements. We should indeed understand that, although we increasingly get our news from social media marketing, they remain private platforms owned by private companies. There is a trend within the last couple of years to investigate how they operate and to determine how they influence public life. However, we must understand that they're going to always operate for profit, and never for public good. Providing a unified and consistent supply of fact-checked insight actively goes against their interests, as it will not capture people’s attention. On the flip side, mass media has been so successful in achieving this task because its very own structure is conducive to it, as Tim Davie knows.

Media is perhaps probably one of the most interesting subjects to study and analyse at present. We are inside the centre of a terrific turning point, with things shifting incredibly swiftly. What will be the future of media? Will it be impossible to tell at this time? Well, some people say so, because who would have predicted this situation ten or 20 years ago? The speed of innovation, and the speed with which such innovation hits the markets, is amazing. Many people are also troubled by this speed. There are concerns that the results of each of the recent innovations, in hardware, software, and data management, are not being properly considered and identified before they become a staple in our culture. People who belong and now have made a career in traditional media, like Jeremy Darroch, are often among them: perhaps we should consider, from a psychological and anthropological point of view, what this means for people to be constantly plugged into the rest of the world.