Essentials of Mobile App Marketing Solutions

Posted by arun on June 9th, 2014

You have designed the most amazing app that’s user friendly and loaded with features. Now how are you going to get it to your prospective clients? Here are some of the basic mobile app marketing solutions that will help you get started:

Market Research

Before you market your product, do a comprehensive study of the market and estimate the probable size of the market. It will you understand the reach that your product could have in the market. To do market research, you could talk to customers directly to understand their needs and preferences. You could also study your competitor’s products and find out what better features your product offers when compared to theirs. Read the reviews and opinion polls of your competitor’s products to get an insight about the customer requirements.

Testing and Feedback

Most leading mobile advertising companies don’t wait till the mobile app is completed before checking it. Friends, peers or others can be asked try out the app and give detailed feedback. Find out what they liked about the application and things they found difficult, so you will be able to fine tune it before you release it in the market.

Create a Buzz

When you are planning the marketing strategy for your app, use innovative and interesting ways to create a buzz about the product. Get the audience excited about your product. This mobile app marketing solution is perhaps one that will surely have far-reaching solutions.

Go Social Media

The social media is a huge meeting place for people of all ages, nationalities and professions. Use this large platform to effectively market your mobile application. You could also take the help of reputed mobile advertising companies in planning the right social media strategy to promote your application.

It’s Free

Freebies are a great way to get more people to use your mobile application. A lot of people like free downloads than paying for some mobile app. You could provide free download, and then charge the user to unlock more features or encourage them to buy the higher versions.

Banner and Full page ads

Advertise your mobile application. Create attractive banner and full page ads that will encourage Smartphone users to try out your mobile application. This mobile app marketing solution may however cost you some money.

Mobile marketing companies use a combination of traditional and innovative techniques to market their products stay ahead the competition.